New ELLIS Home Kit Sees Early Success in Mexico.Business Editors/Education Writers/High-Tech Writers SALT LAKE CITY--(BUSINESS WIRE)--Feb. 13, 2004 English Language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations. Learning and Instruction System Inc. (ELLIS) announced that it has sold over 1,000 versions of its new "Home Kit" thus far in 2004 to several of the 33 campuses that comprise the Monterrey Tec University system in Mexico. The ELLIS Home Kit is a "take home" version of the more robust ELLIS Academic Suite. It is designed for use in conjunction with and support of classroom instruction. Each Home Kit includes one level of the three core applications available in the ELLIS Academic Suite -- introductory, intermediate or advanced. Home Kits are sold with an electronic version of the Learner Response Book, tailored to the student's particular proficiency level. Finally, each Home Kit has various customized testing and reporting features that allow students and teachers to monitor proficiency. Each Home Kit is "time bound" to expire at the conclusion of the particular student's course, thereby preventing further use of the Home Kit beyond its initial purchaser. "We are very happy with the levels our students have attained through implementing ELLIS in our English courses -- especially with their verbal development," said Hortensia Daher, director of the department of foreign languages at the Laguna Campus. "It is a very easy tool to use, and includes many features to support teachers as well. Naturally, I strongly recommend it," Daher concluded, adding that Laguna Campus students using the ELLIS Home Kit have increased their scores on TOEFL TOEFL A trademark for a standardized examination for proficiency in English as a foreign language. (Test of English as a Foreign Language), the most universal standard of testing English proficiency, by an average of 80 points per semester se·mes·ter n. One of two divisions of 15 to 18 weeks each of an academic year. [German, from Latin (cursus) s . Monterrey Tec's 33 campuses have approximately 150,000 matriculated students. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Don Harris, ELLIS vice president of sales for Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Home Kit creates a new market for ELLIS. "In the past, ELLIS has generally approached educational institutions, rather than individual students. In certain economies -- Mexico being just one of many -- selling Home Kits to students presents an affordable alternative in cases where the institution might not have the funds to purchase the ELLIS software for perpetual use," said Harris. "Also, the Home Kits offer an incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. market and recurring re·cur intr.v. re·curred, re·cur·ring, re·curs 1. To happen, come up, or show up again or repeatedly. 2. To return to one's attention or memory. 3. To return in thought or discourse. revenues. A student that begins with the introductory level of the Home Kit advances and purchases the intermediate and advanced levels in future semesters. Institutions treat this much like a student buying a course textbook -- these Home Kits become the students' 'electronic workbook work·book n. 1. A booklet containing problems and exercises that a student may work directly on the pages. 2. A manual containing operating instructions, as for an appliance or machine. 3. .' Naturally, we are still moving forward with sales to institutions and their computer labs, but the Home Kit model gives ELLIS a new, viable, more flexible approach to garnering sales," Harris concluded. ELLIS is currently pursuing similar initiatives to sell Home Kits throughout other Spanish-speaking countries, including Spain, Argentina, Ecuador and Chile. Finally, the company announced that it has reached new distribution agreements with two new institutions in Mexico, CELTA CELTA Certificate in English Language Teaching to Adults (formerly Teaching English as a Foreign Language, TEFL) and Prosicomputacion. For more information about ELLIS and its products, visit their Web site at ellis.com. About ELLIS ELLIS is a software development and marketing company based in Salt Lake City. In 1990 Dr. Frank Otto founded ELLIS (formerly known as CALI Cali (kä`lē), city (1993 pop. 1,641,498), capital of Valle del Cauca dept., W Colombia, on the Cali River. It is an industrial and commercial center of the upper Cauca valley. ) to create and provide a better way of teaching English to non-English speakers. Since 1992, ELLIS has been recognized as a leading provider of English training software, with 17 programs containing approximately 2,500 hours of interactive instruction, including translation, and help systems in over 50 different languages. The discussion above contains, in addition to historical information, forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that include uncertainties. Such forward-looking statements include statements regarding the company's expectations. The company's actual results may differ materially from those anticipated in such statements. Factors that might cause such differences are included in the company's latest 10K for the period ending Dec. 31, 2002, and in press releases and documents previously issued. |
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