New Division Formed by The Wine Group; World's Third Largest Wine Producer Increases Commitment to Serve Millennial Wine Consumers.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- The Wine Group LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a management-owned wine company based in San Francisco, today announced the formation of Underdog Wine Merchants to craft, market and sell premium wines to the large and growing Millennial consumer group of young adults. Underdog Wine Merchants will be an autonomous organization within The Wine Group. The brand portfolio includes "millennial" brands such as Pinot Evil (France), Killer Juice (Central Coast), Silverbirch (New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. ), Herding Cats (South Africa), Grizzly Flat (Lodi Lodi, city, Italy Lodi (lô`dē), city (1991 pop. 42,250), Lombardy, N Italy, on the Adda River, near Milan. It is an important dairy and light industrial center. ), Tempra Tantrum tan·trum n. A fit of bad temper. tantrum, n a sudden outburst or violent display of rage, frustration, and bad temper, usually occurring in a maladjusted child or immature or disturbed adult. (Spain), Rhineflur (Germany), Angel Juice (Italy), and Devil's Marbles (Australia). Fritz Lance has been named President, Underdog Wine Merchants. Lance is a 20-year veteran of Gallo, where he was a Vice President of Sales with a focus on the hotel, restaurant and transportation channels. Adam Richardson has been named International Winemaker and will bring his considerable winemaking experience in both Australia and California to bear on the Underdog portfolio. Richardson has been the Estate Winemaker at Concannon Vineyard for the past three harvests and will continue in that role. Craig Calders and Wes Alexander have been named Directors of Western and Eastern Sales, respectively. Calders was most recently Regional Sales Manager at Wine Warehouse and Alexander was Division Manager at Paterno Imports. Suzannah Saidy, whose recent experience includes roles as Buyer at Williams-Sonoma and Product Manager at GAP, Inc., has been named Marketing Director. The division's formation is hailed by David B. Kent, The Wine Group CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , as evidence of the company's commitment to grow the wine business. "Underdog Wine Merchants is an extension of our market strategy of producing high quality affordable wines which are available wherever the consumer chooses to purchase wine." The Wine Group LLC produces such well known brands as Franzia, Concannon, Glen Ellen, Corbett Canyon, Foxhorn, Fish Eye, Mogen David, Casarsa and Tribuno. Founded in 1981 by a management buy-out of the wine assets of The Coca-Cola Bottling Company of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , The Wine Group is currently the nation's and the world's third largest wine producer by volume. |
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