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New Death Valley Chipotle(TM) Kettle(TM) Brand Potato Chip Heats Up Summer Snacking.


Kettle Foods Kettle Foods is an international manufacturer of potato chips and other snack foods based in Salem, Oregon, United States. As of 2006 they were the largest natural potato chip brand in the U.S.  Using Facebook to Help Raise Money for Death Valley Educational Program

SALEM, Ore. -- Kettle Foods is spicing up the summer with the arrival of its newest Kettle[TM] brand Potato Chip, Death Valley Chipotle chi·pot·le  
n.
A ripe jalapeño pepper that has been dried and smoked for use in cooking.



[American Spanish, from Nahuatl xipotli.]

Noun 1.
[TM], just in time for barbeque season. The winner of the fourth annual People's Choice campaign, Death Valley Chipotle[TM], is set to give summer snacking a salty sizzle siz·zle  
intr.v. siz·zled, siz·zling, siz·zles
1. To make the hissing sound characteristic of frying fat.

2. To seethe with anger or indignation.

3.
.

"The Death Valley Chipotle[TM] flavor is inspired by the fiery, dry heat of its desert namesake. A spicy blend of savory spices yields to subtle smoky accents bite after bite," said Michelle Peterman Pe´ter`man

n. 1. A fisherman; - so called after the apostle Peter.
, vp of marketing at Kettle Foods. "With a name like Death Valley Chipotle[TM], some people might think it's too hot for them, but it's not an overpowering burn. This is the quintessential flavor of summer--it's fiery, yet smoky, and leaves you wanting more."

Death Valley Name Inspires Donation to Real Deal

In launching the new flavor, Kettle Foods has partnered with Death Valley Natural History Association (DVNHA DVNHA Death Valley Natural History Association (California) ) to support its "Death Valley ROCKS" program and its mission of bringing city kids to the park to experience the natural world. The company will donate $1 to DVNHA for every Facebook user who downloads a special Death Valley temperature gauge A temperature gauge is a device used to indicate the temperature of an item being monitored. The display can be an analogue dial, an Analogue range or a digital readout. The word gauge would seem to exclude a thermometer, which uses the thermal expansion of a liquid, but in the  that monitors the desert heat. The first 5 fans to notify Kettle Foods when the gauge reaches the fiery temperature of 120 degrees win free chips for a year. Fans can visit www.kettlefoods.com to find out more about the Facebook application and how to help Kettle Foods in its support of the DVNHA.

"This is a first-of-its-kind partnership for us. What we love about Kettle Foods' support is that it helps us raise awareness and support for our national park, and do so in a fun, tasty way," said David Blacker, executive director of DVNHA.

Fans Take Over Packaging

While the spicy tang is sure to heat up store shelves, the lively, eye-catching packaging will also ignite sales. Fan tributes to the flavor shared during the fourth annual People's Choice campaign now grace the Death Valley Chipotle[TM] bag. The new flavor beat out Wicked Hot Sauce, Mango Chili, Jalapeno Salsa Fresca, and Orange Ginger Wasabi in the annual vote for the new Kettle[TM] brand Potato Chip.

Fans can find out if their wise words made the cut and get a taste of the desert by picking up a 9 oz. bag of Death Valley Chipotle[TM] Kettle[TM] brand Potato Chips for $2.99 - $3.29 now at Cost Plus World Market and online at www.buykettlechips.com. The heat wave will be felt across the country starting later this Spring as Death Valley Chipotle[TM] will be available in both 9 oz. and 5 oz. ($2.09 - $2.29) sizes in natural food and grocery stores nationwide.

About Kettle Foods

Founded in 1978, Oregon-based Kettle Foods is a privately owned company committed to producing great tasting, all-natural snacks with a caring commitment to its employees, craft and community. In doing so, it leads the industry as the No. 1 natural potato chip brand, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 ACNielsen, with distribution throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Japan, Guam and Western Europe Western Europe

The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO).
. Its manufacturing sites in Salem, Ore., Beloit, Wis., and Norwich, United Kingdom, produce more than 20 flavors and four varieties of potato chip offerings, five flavors five flavors,
n in the dietary component of Chinese medicine, the five basic tastes into which foods are divided, each of which has different physiologic actions.
 of tortilla chips and a variety of nut butters and trail mixes. The facility in Beloit, Wisconsin Beloit is a city located in Rock County, Wisconsin. As of the 2000 census, the city had a total population of 35,775. Beloit is the location of Beloit College. Beloit is home to a Hormel plant, the world's largest can of chili [1], and the Beloit Snappers baseball club , opened in 2007, becoming the first LEED[R] Gold certified food processing facility in U.S. Visit www.kettlefoods.com for more information.

About Death Valley Natural History Association

Death Valley Natural History Association is a 501(c)(3) non-profit dedicated to supporting the educational, interpretive, and scientific activities of Death Valley National Park

Death Valley National Park is a mostly arid United States National Park located east of the Sierra Nevada mountain range in southern Inyo County and northern San Bernardino County in
. Since our creation in 1954, we have given over 2 million dollars to Death Valley National Park. Check us out at www.dvnha.org. The Death Valley ROCKS program comes from a deep belief that the best way to engage and encourage our youth is to get them outside and into our National Parks, where they can experience nature first hand. The Death Valley ROCKS program transports classrooms from large population centers to Death Valley National Park for a three-day intensive educational program. Your support of Death Valley ROCKS gives city kids a meaningful connection to this vast wild place and a star-filled horizon.
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Publication:Business Wire
Date:Apr 8, 2008
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