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New Dating Site MyCountryMatch.com Gives Down-to-Earth People with Solid Values a Place to Meet.


Business Editors

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http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4529334

LAGUNA BEACH Laguna Beach (ləg`nə), city (1990 pop. 23,170), Orange co., S Calif., on the Pacific coast; founded 1887, inc. 1927. , Calif.--(BUSINESS WIRE)--Dec. 9, 2003

MyCountryMatch.com offers free memberships to adults

looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 people who place an importance on honesty Honesty
See also Righteousness, Virtuousness.

Alethia

ancient Greek personification of truth. [Gk. Myth.: Zimmerman, 18]

Better Business Bureau

nationwide system of organizations investigating dishonest business practices. [Am.
, integrity

and old fashioned n. 1. A cocktail consisting of whiskey, bitters, and sugar, garnished with with fruit slices and often a cherry.

Noun 1. old fashioned - a cocktail made of whiskey and bitters and sugar with fruit slices
 country values during the test market phase

MyCountryMatch.com was unveiled today as the first dating Web site geared toward:

Down-to-earth down-to-earth
adj.
1. Realistic; sensible.

2.
a. Not pretentious or affected; straightforward.

b. Not overly ornate; simple in style.
 single people looking for fun, friendship and a chance for romance too!

The marketing campaign is being tested in California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W).  with a series of radio ads, complemented by an outdoor billboard campaign, to make people aware of the new Web site.

Online dating sites attract about 20% of the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 population, and Jupiter Jupiter, in Roman religion and mythology
Jupiter, in Roman religion and mythology, the supreme god, also called Jove. Originally a sky deity associated with rain and agriculture, he developed into the great father god, prime protector of the state,
 Research predicts huge growth. For 2002 Jupiter estimated that 17.2 million people viewed online personals. By 2006, Jupiter predicts that number will grow to 27.4 million.

MyCountryMatch.com was developed to be a destination for single men and women who place a high emphasis on integrity, honesty, character and family values family values
pl.n.
The moral and social values traditionally maintained and affirmed within a family.
.

MyCountryMatch.com is the only online dating site that requires potential members to pledge:

-- They are single and unattached

-- To be honest and truthful

-- To be respectful re·spect·ful  
adj.
Showing or marked by proper respect.



re·spectful·ly adv.
 and courteous cour·te·ous  
adj.
Characterized by gracious consideration toward others. See Synonyms at polite.



[Middle English corteis, courtly, from Old French, from cort, court; see
 to fellow members

MyCountryMatch.com is building a different type of online dating site, focusing on the community aspects, setting a standard of behavior so everyone understands the normal "game playing" interaction is not welcome.

"We wanted to create a community where nice, down-to-earth people who value things like honesty, integrity and family values could meet," said Jim Harrer, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Specialty Match Network, the company that developed MyCountryMatch.com. "We're not out to build the biggest dating site -- just the best one with a heart for traditional values Traditional values refer to those beliefs, moral codes, and mores that are passed down from generation to generation within a culture, subculture or community. Since the late 1970s in the U.S. ."

MyCountryMatch.com is also unveiling its unique Online Relationship Management system, which allows members to control how information is shared to other members -- based on specific trust levels. For the first time, members have the ability to control which photos and profile data can be seen by other members, based on four different trust levels: None, Basic, Mid-level, and High.

As members get to know other members, they can increase the level of trust which, in turn, makes more information viewable about that specific member.

"Our focus group of online dating users felt uneasy about having all of their entire profile and pictures being available for anyone to view. Popular sites like match.com, americansingles.com and date.com present photos and information about their members -- like poster ads -- for everyone in the Internet world to see -- single, married but looking, co-workers, etc. They felt exploited simply because they were single," Harrer stated.

"MyCountryMatch.com is different. First you have to be a member to view profiles, plus our members can choose who views their pictures, so members can ensure they have something in common before they exchange photos."

MyCountryMatch.com has an advanced match making engine that pairs up members based on their "mutual match" compatibility score. Members complete an extensive questionnaire with essays. They then go on to complete a "What I'm looking for" questionnaire. Once completed, the MyCountryMatch.com pairing engine goes to work, matching first on location, followed by the combined score when two people are matched up -- based on each of their profile answers and what they're seeking. This makes it extremely easy for people to find other people in their area whom they have something in common with.

MyCountryMatch.com is loaded with other features as well, including:

-- Built-in e-mail systems keep messages private and secure.

Unlike other systems that require members to use their

personal e-mail accounts e-mail account ncuenta de correo , MyCountryMatch.com keeps it all

safe, secure and organized internally within

MyCountryMatch.com;

-- Built-in online chat system, allows members to use our

built-in chat system for private one-on-one "get to know you"

sessions. This is a safe and secure way to get to know someone

better before exchanging phone numbers;

-- A fun and safe way to flirt with other members. Members can

send glances to other members as a fun and easy way to see if

there is any common interest in each others' profile;

-- An easy way to keep up to date on who is looking at your

profile, and whom you've communicated with;

-- Each member can add people to their own favorite list we call

their "MyFriends List." This helps members organize people

they share common interests with. In addition, each person on

a MyFriends list is set to one of three trust levels (basic,

mid-level or high). These trust levels control the amount of

profile information and photos the member can access;

-- Additional features will be added in the coming months based

on members' feedback. The company also plans to offer members

the ability to do video and audio introductions soon.

For a limited time, while the developers are fine tuning Fine Tuning is the name of XM Satellite Radio's eclectic music channel. The program director for Fine Tuning is Ben Smith.

The channel is described as "A musical oasis for the sophisticated listener culled from every imaginable genre and country.
 the user experience, membership to MyCountryMatch.com is free. Users must have a valid credit card to join. Although the credit card is not charged, requesting this information helps with the internal screening process used by MyCountryMatch.com to ensure all members are over 18 years of age.

For more information regarding MyCountryMatch.com, please write to info@specialtymatch.com.

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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 9, 2003
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