New D/X Photography Studio in Portland offers Northwest's first full line of Digital Photography Services; Subsidiary of Young & Roehr Inc. offers new media services over the worldwide web.PORTLAND, Ore.--(BUSINESS WIRE)--Jan. 23, 1996--D/X Photography, one of the first studios in the Northwest to combine leading-edge digital and film photography services, has opened its doors for business in downtown Portland's historic Skidmore Fountain The Skidmore Fountain is a historic fountain in Portland, Oregon, United States. It was dedicated September 221888 in memory of Stephen G. Skidmore and partly financed by his will. Designed and built by sculptor Olin Warner for $18,000, all of which was donated. Building, 28 S.W. First Avenue. The studio is also one of the first anywhere equipped to meet production requirements of new media, including interactive disk-based programs and world-wide web (World-Wide Web, networking, hypertext) World-Wide Web - (WWW, W3, The Web) An Internet client-server hypertext distributed information retrieval system which originated from the CERN High-Energy Physics laboratories in Geneva, Switzerland. content. Digital Photography is a "filmless" medium for visual communication allowing high resolution, color images to be captured and sent directly to a computer to be modified, enhanced, combined with other images, or readied for printing. This new technology provides complete creative control over the process offering dramatic visual effects such as the blending and layering of images that are not possible with conventional photography. In addition, digital photography provides substantial cost and time savings over conventional photographic manipulation techniques. Bob Bahner, general manager of D/X Photography brings 25 years of professional industrial photography experience to the business. "Practical advancements in digital photography make it an increasingly valuable tool for commercial and industrial clients," said Bahner. "Offering digital along with film photography under one roof gives us the ability to select the best and most cost-effective solution for every situation." D/X Photography is a wholly-owned subsidiary of Young & Roehr Inc., a Portland-based advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most company. "D/X is part of our overall plan to diversify and offer our clients access to the tools and technologies needed to build communications programs for the next century," said Lois Leonard, Young & Roehr's president. Along with original photography, the studio offers creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
pl.n. People who practice a craft; artisans. , allow D/X to rapidly deliver a finished product beyond the scope of most facilities to produce. Services, Equipment and Staff D/X offers a broad range of photographic and photo/illustration services in support of advertising, collateral, PR, World Wide Web, direct marketing and multimedia communications programs. Traditional color and black-and-white film photography represents a core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
In situations where "filmless" photography is the favored alternative, D/X has the facility to provide real-time, live action, full color image capture with quality on a par with film, supported by value-added services including CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). cataloging and delivery, file formatting and color correction Altering the colors in an image in order to print or display it properly or for special effects. Depending on the application, color correction can be a significant problem if the resulting image must be approved or a purchase is made because of color choice. . D/X's Kodak DCS (1) See also DSC. (2) Digital Cross-connect System) A network switching and grooming device used by telecom carriers. See digital cross-connect. 460 digital camera and peripherals are state-of-the-art. The studio can move a concept from image capture to final output in a matter of hours at a cost no greater than film, with the client exerting complete creative control over the finished product. Images can be viewed instantly and adjusted at a computer for composition, lighting and exposure to achieve desired effects The damage or casualties to the enemy or materiel that a commander desires to achieve from a nuclear weapon detonation. Damage effects on materiel are classified as light, moderate, or severe. Casualty effects on personnel may be immediate, prompt, or delayed. . Bahner is assisted by Todd Licence, a former instructor in digital photography and pre-press at the Brooks Institute in Santa Barbara Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , who will coordinate the studio's photoillustration services, offering creative treatments based on concepts or comps provided by clients. Preview and Approve Images on the Internet Clients can view and approve their photography on D/X Photo's world-wide web site without leaving their office or waiting for film to develop. Once approved, the images can then be recorded directly onto reusable portable hard disks or CD-ROM for electronic prepress The use of computers to prepare camera-ready materials up to the actual printing stage. It includes drawing, page makeup and typesetting, all performed electronically rather than by drafting or mechanical cut and paste methods. purposes, yielding significant time savings and eliminating costly film and processing fees. D/X will eventually provide clients with a secure, searchable catalog of their images on-line and the ability to order prints or disk copies via e-mail. Studio Tour, Free CD-ROM Available Bahner says he expects that D/X's business will initially be split about evenly between film and digital photography. "But that ratio should tilt in favor of digital once our clients familiarize themselves with the process and get a firsthand look at the advantages," he added. "Digital is the way of the future," said Bahner. "Going fully digital doesn't make sense for every company or project, but working with D/X can be a good first step or alternative." He invites prospective clients to take a half-hour, hands-on tour of D/X's new 4,500-square-foot facility overlooking Skidmore Fountain and added, "We're here to serve as knowledgeable consultants about the best imaging solution for each specific need." D/X's photo portfolio is available on CD-ROM, free to prospective clients. It includes the latest examples of effects achieved using DX's advanced digital imaging and photo manipulation Photo manipulation is the application of image editing techniques to photographs in order to create an illusion or deception (in contrast to mere enhancement or correction), through analog or digital means. techniques. To request a copy or more information, contact Todd Licence at 503/227-6737 or visit the D/X worldwide web site at http://www.d-xphoto.com/. Young & Roehr Inc. is a 100% employee-owned, full-service, business-to-business agency providing a full range of communications services including advertising, direct marketing, public relations, world-wide web site development, and collateral materials. Founded in 1968 and purchased by its employees in 1990, Young & Roehr is one of the Northwest's premier business-to-business agencies with capitalized billings of over $22 million. Young & Roehr's clients are concentrated in high technology, transportation, paper products and manufacturing and include industry leaders such as Sharp Electronics Corp., Freightliner Corp., and Boise Cascade Boise Cascade Holdings, LLC, which uses the trade name Boise, is an American pulp and paper company, ranked as the thirteenth largest forest products company in the world. Corp. For information call 503/222-0626. Visit our web site at http://www.young-roehr.com/~davidwh. Or write to Young & Roehr Inc. at 28 SW First Ave., Suite 500, Portland, Oregon, 97204. CONTACT: Young & Roehr Inc., Portland David White David or Dave White can refer to a number of people:
NOTE TO EDITORS: In the Internet/email addresses noted in this news release, there is an "at" symbol between: -- davidwh AND young-roehr.com These symbols may not appear properly (or at all) in some systems. |
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