New Coldwell Banker 'On Location' YouTube Channel First in Industry to Fully Tap Power of Video for Real Estate Search and Insights.First Branded YouTube Channel to Use Dynamic IP Lookup A data search performed within a predefined table of values (array, matrix, etc.) or within a data file. to Generate Specific Local Results and Help Consumers Learn About Real Estate Issues That Matter to Them
PARSIPPANY, N.J. -- Coldwell Banker Real Estate LLC (Logical Link Control) See "LANs" under data link protocol.
LLC - Logical Link Control today launched an innovative branded YouTube[TM] channel designed to offer consumers a new way to search for and interact with real estate information and listings. Named Coldwell Banker On Location (www.youtube.com/coldwellbanker), the channel was created to more fully tap into the power of video for real estate search and discovery, and to drill deeper into the local insights that consumers want.
To create On Location, Coldwell Banker Real Estate closely collaborated with both YouTube, a Google subsidiary, and Google to develop a customized framework and user experience - offering what is arguably ar·gu·a·ble
1. Open to argument: an arguable question, still unresolved.
2. That can be argued plausibly; defensible in argument: three arguable points of law. one of the most comprehensive and immersive brand channels on the YouTube platform. On Location is the first branded YouTube channel to use dynamic IP lookup to search for videos, which automatically serves up local results when visitors first hit the site.
An Emphasis on Video and Local Content
Two areas of strategic focus set Coldwell Banker On Location apart from other real estate Web sites. First, it showcases the power of video to bring real estate more vividly to life - offering behind-the-scenes looks at towns and neighborhoods, smart tips and timely news on real estate topics, and video listings of homes for sale. Second, content posted to On Location has a strong emphasis on local information and insights, so consumers can dig deeper into the areas of the country that interest them most.
Supporting this highly localized Translated into the spoken language of the country. See localization. perspective is one of the more unique aspects of Coldwell Banker On Location - the ability to search for videos through a special map feature that has been developed specifically for the site. The map 'widget' is a prominent feature at the top of the On Location site and the main starting point Noun 1. starting point - earliest limiting point
terminus a quo
commencement, get-go, offset, outset, showtime, starting time, beginning, start, kickoff, first - the time at which something is supposed to begin; "they got an early start"; "she knew from the for consumers searching for a home, a specific area of the country or more information on a real estate topic.
At launch, Coldwell Banker On Location will be the first YouTube brand channel to use dynamic IP look-up, so visitors to the site will automatically be shown video search results from their own area / zip code zip code
System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. . Then by clicking the link "Browse By Map," consumers can enter the city / state or zip code of their choosing - which will immediately pull up all videos posted to On Location associated with that area. These video results are displayed as icons on the map.
Each search will return a wide range of video results, including video listings, spotlights on that local community and Coldwell Banker sales associate/representative profiles. Consumers can click through to view specific videos - as well as connect back to the main Coldwell Banker Web site to learn more about a specific property for sale.
"Video is a critical part of how today's consumers want to explore real estate, and we intend to use it to an extent never before seen in our industry," said Jim Gillespie, president and chief executive officer, Coldwell Banker Real Estate LLC. "On Location provides an exciting new platform for our vast network of thousands of sales associates to directly share the kind of local insights and knowledge that is invaluable to consumers hoping to learn about a new area."
Gillespie noted that the site will appeal to a broad range of consumers. "You might be a first time homebuyer home·buy·er
One who is in the process of buying a home. deciding between a few different towns in your area, someone about to relocate re·lo·cate
v. re·lo·cat·ed, re·lo·cat·ing, re·lo·cates
To move to or establish in a new place: relocated the business.
v.intr. across the country, a Boomer thinking ahead to where to retire, or simply a person who's dreaming about your ideal home. No matter what stage you're at in your life or the real estate process, On Location has the insights you need served up in an exciting new format," he said.
"Coldwell Banker On Location is about building the Web's richest array of real estate video content that is also the richest in local insights," said Michael Fischer Michael Fischer - Portrait Painter
born: March 25, 1966, Vienna, Austria
live & work: New York, New York
education: University of Applied Arts Vienna
1997 GEIST / The Gallery, Chelsea, NYC , senior vice president of marketing, Coldwell Banker Real Estate LLC. "It's the combination of these two missing pieces of the puzzle that make this site so exciting. In addition, Coldwell Banker Real Estate is the first in the industry to put the full power of its brand and network behind a tool that represents the future of real estate - the video listing."
"Every month, millions of people search on YouTube for real estate content," said Sam Sebastian, Classified and Local Advertising Director at Google. "Consumers are hungry for real estate-related videos. I'm thrilled that Coldwell Banker is developing such a substantial innovation for real estate video. I look forward to seeing Coldwell Banker build On Location into one of the most active destinations for real estate search, discussion and engagement."
Some of the video and written content for On Location will be supplied by a select group of content providers, including the Associated Press Associated Press: see news agency.
Associated Press (AP)
Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. , CNN CNN
or Cable News Network
Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , Reel Productions TV, This Old House and TurnHere. Coldwell Banker On Location will complement the company's main Web site at www.coldwellbanker.com - including the 'Learn' section which features educational content as well as news articles and updates on the real estate sector. It extends the company's already robust social media strategy, which includes Facebook pages for the brand and its two founders, Colbert Coldwell and Arthur Banker, a Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. feed (www.twitter.com/coldwellbnkr) and profiles on Flickr and FriendFeed.
In addition to using YouTube as a platform, Coldwell Banker Real Estate is using the Google family of ad networks and channels for promotion of On Location. This includes both Google and YouTube search ads, YouTube banner promotions and Google TV.
Development of the On Location site was a collaborative effort by Coldwell Banker interactive agency partners, FD Kinesis kinesis /ki·ne·sis/ (ki-ne´sis) [Gr.]
2. stimulus-induced motion responsive only to the intensity of the stimulus, not the direction; cf. taxis. and Bootstrap See boot.
(operating system, compiler) bootstrap - To load and initialise the operating system on a computer. Normally abbreviated to "boot". From the curious expression "to pull oneself up by one's bootstraps", one of the legendary feats of Baron von Munchhausen. Software, Inc.
To see a video about Coldwell Banker On Location please visit: http://www.youtube.com/watch?v=W1AKZDhUrLY
YouTube is a subsidiary of Google Inc.
About Coldwell Banker([R])
Since 1906, the Coldwell Banker([R]) organization has been a premier full-service real estate provider. In 2008, Franchise Times magazine's prestigious Top 200 issue ranked the Coldwell Banker system No. 1 in real estate for the ninth straight year and 12th among franchisors in all industries. The Coldwell Banker System has approximately 3,500 residential real estate offices and 105,300 sales associates in 46 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.
By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. such as resort, new home and luxury property through its Coldwell Banker Previews International([R]) division. It is a pioneer in consumer services Consumer Services refers to the formulation, deformulation, technical consulting and testing of most consumer products, such as food, herbs, beverages, vitamins, pharmaceuticals, cosmetics, hair products, household cleaners, [paints, plastics, metals, waxes, coatings, minerals, with its Coldwell Banker Concierge([R]) Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services Relocation services or "employee relocation" includes a range of internal business processes that are engaged to transfer employees (and often their families) or entire departments of a business to a new work location. . Coldwell Banker([R]) is a registered trademark licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.