New ColdHeat(TM) Pet Index(TM) Keeps Canines Cool and Protects Feline Friends When the Mercury Rises.

- Combat the Dog Days of Summer and Prevent Heat Stroke with New ColdHeat Pet Index Animal Temperature Analysis and Dolce Vita[TM] DuoTemp[TM] Pet Beds -

Cool Canine Beat the Heat Event at West Hollywood PETCO 4:30-6:30 Today to Benefit spcaLA

BELLEVUE, Wash. -- Second graph, last URL in second sentence of release dated Aug. 1, 2007, should read: www.petco.com/heatindex (sted www.petco.com/heatindex.com).

The corrected release reads:

NEW COLDHEAT[TM] PET INDEX[TM] KEEPS CANINES COOL AND PROTECTS FELINE FRIENDS WHEN THE MERCURY RISES

- Combat the Dog Days of Summer and Prevent Heat Stroke with New ColdHeat Pet Index Animal Temperature Analysis and Dolce Vita[TM] DuoTemp[TM] Pet Beds -

Cool Canine Beat the Heat Event at West Hollywood PETCO 4:30-6:30 Today to Benefit spcaLA

August is typically the hottest month of the year and pets often feel the brunt of the sun - overheating even more quickly than humans and at high risk for a range of health problems.

To help pet owners maintain their pets' health during the dog days of summer, ColdHeat announced the launch of the ColdHeat Pet Index today, an online tool to help pet owners prevent heat stroke and make their pets more comfortable during days with triple digit temperatures. The ColdHeat Pet Index will launch today at a special Cool Canine Beat the Heat "Yappy Hour" at the West Hollywood PETCO and online at www.ColdHeatPetIndex.com, as well as on retail partner PETCO's website, www.petco.com/heatindex. ColdHeat is a leading developer of products featuring patented high-efficiency heating and cooling technology, and makers of Dolce Vita[TM] premium pet beds.

The ColdHeat Pet Index is a free, proprietary measurement tool for monitoring year-round pet health as it relates to temperature. Heat stress in pets can have a significant impact on the animals' health, and when not addressed immediately, can result in stroke or even death. The ColdHeat Pet Index tool gives owners an easy-to-use online resource to check their pets' likelihood for heat stress or stroke on any given day throughout the country. By simply plugging in your zip code and some personalized information about your animal such as age and breed information, the Pet Index will provide the level of danger for your pet and some possible solutions to keep them out of danger.

"Most pet owners don't realize how dangerous warm weather and strenuous activity can be for their pets and how quickly it can lead to overheating," said ColdHeat CEO Kent Baker. "Because prevention is much easier than treatment for overheated pets, we created the ColdHeat Pet Index to increase awareness and provide a reference tool for managing pet health on hot summer days. The Pet Index, in addition to our new DuoTemp pet bed, which is the first product of its kind to keep pets cool, comfortable and, most importantly, safe from overheating, ensure our pets are protected."

While summer can be an ideal time to enjoy the outdoors with your pet, high temperatures can quickly cause problems for dogs if not monitored closely. The Pet Index gives owners helpful, free, real-time information about the risk to their dog. A Pet Index at or below 85 indicates risk level is "Low" and you and your pet can enjoy the outdoors. A Pet Index of 86-100 indicates "Medium" risk and advises owners to be cautious and to not over-do it as the temperature could exhaust pets. A Pet Index at or above 100 indicates a "High" risk level and advises owners to use extreme caution: stay indoors; limit outdoor activities; and keep pets out of hot sun. Owners should always have plenty of fresh, cool water available and keep an eye on their pet for signs of heavy panting or exhaustion. Always watch your pet closely for any signs of overheating and, if you suspect heat stroke, immediately take them to your vet.1

"The ColdHeat Pet Index is a good source of health information for dog owners, identifying symptoms of heat related issues and how to treat overheated pets," said Dr. Karen Halligan, spcaLA veterinarian. "With temperatures rising to triple digits in some regions this summer, it is important to assess your animals' heat risk and keep them cool and safe."

"We are pleased to be working with ColdHeat and Dolce Vita to help spread the word about the 'Pet Index' and to offer the Dolce Vita DuoTemp bed in selected stores to our customers," said Lauren Chiara, PETCO Merchandise Manager. "The service and product will help pet parents keep their pets safe and cool during the hot summer days."

Pets can overheat more quickly than humans, with the potential to cause long-term health problems. To cope with hot weather, pets often seek out cool, hard surfaces that can compound muscle and joint pain and potentially cause sores and lesions. To combat the risks of heat stress, the Dolce Vita DuoTemp pet bed provides a therapeutic cool and soft surface for your pet. The DuoTemp's patented technology circulates cool air evenly inside a soft, high-density foam bed keeping your pet's body temperature within its normal range.

The Dolce Vita DuoTemp pet bed is available at select PETCO stores and pet product retailers nationwide or online at www.DolceVitaPets.com.

1 The suggested preventive measures do not replace professional advice. Call your veterinarian immediately if you suspect heat stroke.