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New Codec Alliance: Elecard Joins MainConcept; Combined Forces Will Create Global Codec Leader.


AACHEN, Germany -- MainConcept AG, a leader in video codecs and editing technology, today announced that it has joined forces with Elecard, a leading codec development company located in Tomsk, Russia. The Elecard team will enable MainConcept to enhance its product line and bring new technologies to market quickly. By more than doubling the size of its development and support team, MainConcept will be able to expand into many additional codec markets while maintaining the level of service that clients have come to expect.

Established in 1993 in Aachen, Germany, MainConcept is widely recognized as a leader in codecs including Motion JPEG, DV, MPEG-1, MPEG-2, HD, H.264 AVC (1) (Advanced Video Coding) The video compression techniques used in the H.264 standard, jointly developed by ISO and the ITU-T. See H.264.

(2) (Audio Visual C
, AAC (Advanced Audio Coding) An audio compression technology that is part of the MPEG-2 and MPEG-4 standards. AAC, especially MPEG-4 AAC, provides greater compression and better sound quality than MP3, which also came out of the MPEG standard. , and an upcoming VC-1 solution. Renowned licensees including Adobe, Discreet, Grass Valley/Thomson, Microsoft/Microsoft TV, Panasonic, Siemens, Sonic Solutions, Sony and many more leading companies, have ensured MainConcept a top market position in video codec and multimedia technology.

Formed in 1995, Elecard has a successful track record of developing codecs including MPEG-2, MPEG-4, H.264 AVC, JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
 2000, various streaming codecs, and porting to a wide number of DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive  platforms. The company also has extensive experience creating stream analysis tools, device drivers and various custom products.

"We are very proud that Elecard joins our efforts at the forefront of digital video compression," said MainConcept founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Markus Moenig. "Elecard is a strong team with many years of video coding experience. Together we will build on the success of MainConcept and will be even more able to create leading MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). , H.264 and VC-1 solutions for a wide variety of platforms."

"The combined forces of Elecard and MainConcept offer an excellent opportunity to harness the power of two video compression leaders," said Elecard founder and CEO Andrey Posdnyakov. "We are not just doubling the size of the development team; together with MainConcept we are creating one of the most powerful R&D teams in the digital video technology world."

Members of the newly expanded team will be showcasing MainConcept's new H.264 DSP solution and other products in booth SL 4536 at NAB2005, April 18-21 in Las Vegas.

About MainConcept

MainConcept is a worldwide leader in codecs and video editing technologies for e.g. personal computers, set-top boxes and various DSP-based solutions. The company offers SDKs which make it easy for companies to implement codecs and other multimedia features with minimal research and development. MainConcept also has a line of innovative end-user video editing and compositing software which is also available for OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  bundling.

MainConcept AG is headquartered in Aachen, Germany, where it was founded and has operated for 12 years. The U.S. subsidiary, MainConcept LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, was established in 2001 in Beachwood, Ohio. In 2002 Technology Joint Corporation (TJC TJC Tyler Junior College (Texas)
TJC The Joint Commission (Oakbrook Terrace, IL)
TJC Temasek Junior College (Singapore)
TJC The Jockey Club
TJC True Jesus Church
) located in Osaka, Japan, became the exclusive MainConcept distributor for the Asian-Pacific region.

For additional information, visit the company's website at http://www.mainconcept.com
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 31, 2005
Words:475
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