New Cirrus Logic CS7410 Music Processor to Power Two Egoman Portable Compressed Audio Players; CS7410 Allows New Egoman Players To Deliver Up To 22 Hours of Music on a Single CD.Business Editors and High-Tech Writers AUSTIN, Texas--(BUSINESS WIRE)--Aug. 12, 2002 Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software). http://cirrus.com/. (Nasdaq:CRUS crus (krus) pl. cru´ra [L.] 1. leg (1). 2. a leglike part. crus ce´rebri ) today announced a design win involving its new CS7410 music processor, which will power two new CD-based MP3/WMA players to be marketed under the Egoman(tm) consumer brand. Taiwan-based Ego Technologies will also offer the designs to other consumer electronics companies, which will market and distribute the players under separate brand labeling. Named Egoman LA 220 and Egoman LA 420 respectively, the players leverage the CS7410's high performance to offer almost a full day of compressed digital music per CD, in many cases allowing consumers to carry their entire music collection with them on one disc. "Cirrus' CS7410 has allowed Ego Technologies to offer two state-of-the-art personal audio players at extremely competitive price points," said Gary Chu, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Ego Technologies. "As personal audio consumers grow more demanding, Cirrus continues to offer breakthrough processors that help Ego Technologies maintain a competitive edge in worldwide marketplaces." "Ego Technologies has utilized Cirrus' latest compressed audio playback technology to produce two exciting and affordable portable audio players that help consumers maximize the enjoyment of their digital music collections," said Terry Leeder, sales and marketing vice president, Cirrus Logic. "Additionally, the design win creates marketplace momentum for Cirrus' new CS7410, which we expect will help drive mainstream adoption of compressed music in the years ahead." Production of the Egoman products is scheduled to begin later this month, with retail availability targeted for Q4 2002. Ego Technologies plans to market and distribute the players throughout Taiwan, China and Europe. Egoman is one of the leading portable compressed audio player brands in Taiwan, and Ego Technologies is a premier original design manufacturer (ODM (Original Design Manufacturer) A contract manufacturer that uses its own designs and intellectual property (IP). See contract manufacturer. ) of portable compressed audio players for markets worldwide. The design win extends Cirrus' lead in the personal compressed music player market and further establishes the company as an early innovator in the CD-based MP3/WMA player space -- a rapidly growing digital entertainment category that is building marketplace momentum by creating convenient and inexpensive new ways for consumers to store, carry and enjoy many hours of their favorite digital music. Research firm IDC forecasts that U.S. shipments of CD-based compressed music players will surpass those of every other portable compressed music player category in 2002, and will grow from over 1 million units in 2001 to surpass 18 million units in 2006, representing a compound annual growth rate of 77 percent. Cirrus' CS7410 music processor makes it inexpensive and simple for manufacturers to add compressed music playback capability to mainstream audio products. It offers manufacturers a rich feature set, a flexible architecture that supports CD-DA (Compact Disc-Digital Audio) The original compact disc format developed by Sony and Philips in the 1980s, which was designed for audio only. Since "CD" is used loosely for all Compact Disc formats, the CD-DA designation differentiates a music disc or player , MP3 and WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates. compression formats, and low overall system costs due to its highly integrated design. The CS7410 is optimized for CD-based audio systems, including portable CD players, boom boxes, and bookshelf audio mini systems. It includes a 32-bit RISC RISC in full Reduced Instruction Set Computing Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s. core, a 16-bit audio DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive , an 18-bit delta sigma modulator Modulator Any device or circuit by means of which a desired signal is impressed upon a higher-frequency periodic wave known as a carrier. The process is called modulation. The modulator may vary the amplitude, frequency, or phase of the carrier. , 256K of ROM, and 80K of RAM all in one 100-pin LQFP See QFP. or MQFP See QFP. package. More information about Ego Technologies and its products is available on the Web at http://www.ego.com.tw. Cirrus Logic Cirrus Logic Inc. is a premier supplier of high-performance analog and DSP chip solutions for consumer entertainment electronics that allow people to see, hear, connect and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus Logic operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Provision Except for historical information contained herein, the matters set forth in this news release are forward-looking statements that are dependent on certain risks and uncertainties including such factors, among others, as the ability of the CS7410 to perform as expected, the risk factors listed in the company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended March 30, 2002, and in other filings with the Securities and Exchange Commission. The foregoing information concerning Cirrus Logic's business outlook represents our outlook as of the date of this news release, and Cirrus Logic undertakes no obligation to update or revise any forward-looking statements, whether as a result of new developments or otherwise, except as required by law. Note to editors: Cirrus Logic is a registered trademark of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion