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New Campaign by Grupo Gallegos Wakes up the Telecom Category.

Distinctive Music Video Features Animation Style from Internet Sensation

LONG BEACH, Calif. -- When commercials in a category all start looking alike, that's when clients look to Grupo Gallegos, to break all the rules and wake up viewers. That is exactly what they have achieved with their new "Dreams" campaign for Comcast.

The first of the spots is called "Anthem" and it features the innovative animation style of Yuval and Merav Nathan and original music. These award-winning directors are credited with producing the recent music video for Oren Lavie that attracted millions of online viewers and earned top ratings for its unusual and very labor intensive use of stop-motion photography.

"With today's multi-channel audiences, a television success can become an even bigger online viral story - think Susan Boyle," said Favio Ucedo, Creative Director and Principal of Grupo Gallegos. "But we turned that process on its head, taking an online sensation and using its creative and engaging power to showcase everything Comcast has to offer Hispanic customers."

The spots were produced by Acme Filmworks based on an original work by Oren Lavie, with the original music from Papa Music. The creative team for the campaign includes:

* Favio Ucedo - Principal/Creative Director

* Juan OubiSa - Creative Director

* Martin Cerri - Associate Creative Director

* Saul Escobar - Associate Creative Director/Copywriter

* Curro Chozas - Associate Creative Director/Art Director

* Valeria Maldini - Producer

To view the television spot, visit www.grupogallegos.com and navigate to Work > Portfolio > TV and click on "Anthem".

About Grupo Gallegos

An independent advertising firm specializing in reaching the U.S. Hispanic market, Grupo Gallegos is located in Long Beach, CA. In 2008, Grupo Gallegos was recognized as Multicultural Agency of the Year by Ad Age. Established in 2001 by John Gallegos, Grupo Gallegos has received the D&AD Silver Pencil, Gold FIAP Award, Cannes Silver Lion, Gold and Silver Clio Awards, Radio Mercury Award and the Gold Medal at the New York Festival. Agency clients include Target, Energizer, Fruit of the Loom, Comcast, The California Milk Processor Board, and Valvoline. For more information, visit www.grupogallegos.com.
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Publication:Business Wire
Date:Jun 25, 2009
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