Printer Friendly

New Campaign by Grupo Gallegos Wakes up the Telecom Category.

Distinctive Music Video Features Animation Style from Internet Sensation

LONG BEACH, Calif. -- When commercials in a category all start looking alike, that's when clients look to Grupo Gallegos, to break all the rules and wake up viewers. That is exactly what they have achieved with their new "Dreams" campaign for Comcast.

The first of the spots is called "Anthem" and it features the innovative animation style of Yuval and Merav Nathan and original music. These award-winning directors are credited with producing the recent music video for Oren Lavie that attracted millions of online viewers and earned top ratings for its unusual and very labor intensive Labor Intensive

A process or industry that requires large amounts of human effort to produce goods.

Notes:
A good example is the hospitality industry (hotels, restaurants, etc), they are considered to be very people-oriented.
See also: Capital Intensive, Trading Dollars
 use of stop-motion photography.

"With today's multi-channel audiences, a television success can become an even bigger online viral story - think Susan Boyle," said Favio Ucedo, Creative Director and Principal of Grupo Gallegos. "But we turned that process on its head, taking an online sensation and using its creative and engaging power to showcase everything Comcast has to offer Hispanic customers."

The spots were produced by Acme (company, jargon) ACME - /ak'mee/ 1. A Company that Makes Everything. The canonical imaginary business. Possibly also derived from the word "acme" meaning "highest point".

2. A program for MS-DOS.
 Filmworks based on an original work by Oren Lavie, with the original music from Papa Music. The creative team for the campaign includes:

* Favio Ucedo - Principal/Creative Director

* Juan OubiSa - Creative Director

* Martin Cerri - Associate Creative Director

* Saul Escobar - Associate Creative Director/Copywriter

* Curro Chozas - Associate Creative Director/Art Director

* Valeria Maldini - Producer

To view the television spot, visit www.grupogallegos.com and navigate to Work > Portfolio > TV and click on "Anthem".

About Grupo Gallegos

An independent advertising firm specializing in reaching the U.S. Hispanic market, Grupo Gallegos is located in Long Beach, CA. In 2008, Grupo Gallegos was recognized as Multicultural Agency of the Year by Ad Age. Established in 2001 by John Gallegos, Grupo Gallegos has received the D&AD Silver Pencil, Gold FIAP FIAP Fédération Internationale de l'Art Photographique (French)
FIAP Federazione Italiana delle Associazioni di Psicoterapia (Italian)
FIAP Fellow of the Institution of Analysts and Programmers
 Award, Cannes Silver Lion, Gold and Silver Clio Awards The Clio Awards are given to reward creative excellence in advertising and design. They are awarded in a number of fields, including: TV, Print, Outdoor, Radio, Integrated Campaign, Innovative Media, Design, Internet, Content & Contact, and Student work. , Radio Mercury Award and the Gold Medal gold medal

traditional first prize. [Western Cult: Misc.]

See : Prize
 at the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Festival. Agency clients include Target, Energizer, Fruit of the Loom Fruit of the Loom is an American company which manufactures clothing, particularly underwear. The company's world headquarters are based in Bowling Green, Kentucky. One manufacturing facility still remains in Jamestown, Kentucky, and several other facilities are located across the , Comcast, The California Milk Processor Board, and Valvoline. For more information, visit www.grupogallegos.com.
COPYRIGHT 2009 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Jun 25, 2009
Words:343
Previous Article:Zacks Releases Four Powerful "Buy" Stocks: TD AMERITRADE Holdings Corp., Best Buy Co. Inc., Global Partners LP and Wonder Auto Technologies, Inc.
Next Article:Eurospeed, Inc. Announces Western Europe Exclusive Distribution Agreement with Parallel Intelligent Transportation, LLC for Gasoline and...
Topics:

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters