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New COLLOQUY Report Reveals Three Evolutionary Trends That Will Transform Loyalty Marketing; Free White Paper Available for Download at https://www.colloquy.com/reports/WhiteIntro.asp.


CINCINNATI Cincinnati (sĭnsənăt`ē, –năt`ə), city (1990 pop. 364,040), seat of Hamilton co., extreme SW Ohio, on the Ohio River opposite Newport and Covington, Ky.; inc. as a city 1819.  -- COLLOQUY col·lo·quy  
n. pl. col·lo·quies
1. A conversation, especially a formal one.

2. A written dialogue.



[From Latin colloquium, conversation; see
(R), a leading provider of loyalty-marketing information, consulting, research and education reveals three evolutionary trends Noun 1. evolutionary trend - a general direction of evolutionary change
trend, drift, movement - a general tendency to change (as of opinion); "not openly liberal but that is the trend of the book"; "a broad movement of the electorate to the right"
 that are transforming loyalty marketing in its latest TrendTalk white paper: "You Say You Want a Revolution: Three Evolutionary Trends That Will Transform Your Loyalty Strategy."

"Sometimes, innovation happens in the blink blink

the involuntary movement of one or both eyelids of both eyes simultaneously. The frequency varies between species. Cats blink the least, with the possible exception of owls. In birds it is the lower eyelid which is moved up to meet the upper lid.
 of an eye. In most cases, however, innovation occurs more as a continual evolution in which those at the forefront of change push the boundaries out farther-- from how we define loyalty marketing today to how we will define it tomorrow," notes COLLOQUY Editorial Director, Rick Ferguson Ferguson, city (1990 pop. 22,286), St. Louis co., E Mo., a suburb of St. Louis; inc. 1894. It is primarily residential. .

The free 13-page report looks at the future of loyalty marketing and the trends that are shaping its growth, noting that boundaries will continue to expand outward. "The very concept of loyalty marketing will encompass many more ideas, strategies and tactics than it has in the past," adds COLLOQUY Director, Kelly Kel·ly   , Ellsworth Born 1923.

American abstract painter and sculptor whose works are characterized by flat color areas with sharply defined edges.



Kelly, Emmett 1898-1979.
 Hlavinka.

COLLOQUY outlines three macro trends that will allow marketers to unleash new loyalty-marketing strategies and tactics that will power profits and growth well into the 21st century.
1. The Power of Networks: In which customer-focused enterprises
       leverage virtual environments and tangible events to build
       niche communities of users united in their advocacy for the
       brand.

    2. The Power of Data: In which data-driven enterprises look beyond
       loyalty program return-on-investment metrics and discover the
       true value of that data in its ability to fundamentally
       transform the customer experience.

    3. The Power of Convergence: In which the confluence of
       mega-mergers, new point-of-sale technologies and the next
       generation of Customer Relationship Management platforms launch
       a new wave of coalition loyalty programs around the globe.


Download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  a free copy of the complete COLLOQUY TrendTalk white paper at https://www.colloquy.com/reports/WhiteIntro.asp or send an email with your complete name, title, company name, mailing address and telephone number to info@colloquy.com.

About COLLOQUY:

COLLOQUY comprises a collection of resources devoted to the global loyalty-marketing industry. The flagship resources are COLLOQUY Consulting, a loyalty consulting practice, COLLOQUY(R), a magazine serving the loyalty-marketing industry since 1990, COLLOQUY.COM the most comprehensive loyalty web site in the world, COLLOQUY's Research and Education divisions, and the COLLOQUY Network, a global network of consultants certified See certification.  in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 25,000+ marketers with consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
, news, editorial, educational and research services across all industries and around the globe. COLLOQUY magazine subscriptions are available at no cost to qualified persons at www.colloquy.com or by calling 513.248.5918.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 27, 2006
Words:419
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