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New Business Trend: Software Company First to Launch ``Pod Mercials''.


BURBANK Burbank, city (1990 pop. 93,643), Los Angeles co., S Calif.; inc. 1911. Tourism and the entertainment industry are central to its economy; several motion-picture studios and television headquarters are here. Burbank's aerospace industry collapsed with the end of the Cold War. , Calif. -- Diskeeper(R) Corporation launched the first ever Pod Mercials(TM), providing listeners worldwide with an in-depth profile on the company and the advantages of their award-winning solution for boosting personal computer speeds.

Pod Mercials, a marriage of easy-to-understand informative Podcasts(1) and entertaining informal commercials, are the next generation in infomercials. Invented by John Iasiuolo, Computer Outlook radio talk host, they offer sponsors like Diskeeper Corporation Diskeeper Corporation is the name of a software company based in Burbank, California, founded in 1981 [3]. The company's current name is derived from its flagship product, Diskeeper, a file system defragmentation software package for Microsoft Windows and VAX.  a powerful resource for getting their message out.

"Our Diskeeper product enhances the speed and reliability of PCs. We were looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a way to get that message out broadly; and the Pod Mercial seemed a good match. Our first Pod Mercial was downloaded by 16,500 listeners. That's enough consumers to fill an entire arena -- and we've only just begun syndicating. The Pod Mercial empowers consumers to choose the information they want to receive when they want to receive it. We knew it would be a success. But this far exceeded our expectations." -- Derek De Vette, VP Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information.  for Diskeeper Corporation.

This idea for the Pod Mercial came from a high tech alliance between Diskeeper's PR department and John Iasiuolo of Computer Outlook. Said Iasiuolo:

"For successful global companies like Diskeeper, or companies that need to expand their brand recognition on a worldwide level, Pod Mercials offer a fresh new way to impact the market and get the reach they're looking for."

Future Diskeeper Pod Mercials will air at iTunes, iPodder.org, PodcastAlley.com, Podcast.net, PodScope.com, PodNova.com, Odeo.com, Podcastpickle.com and PodcastingNews.com. Current downloads are available at www.computeroutlook.com (click on "New Pod Mercials" from the red horizontal bar horizontal bar

Event in men's gymnastics competition in which a steel bar fixed about 8 ft (2.4 m) above the floor is used for swinging exercises. Competitors generally wear hand protectors and perform routines that last 15–30 seconds.
 in the middle of the screen).

(1) What is a Podcast? Audio content (voice, radio, music) you can download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  and listen to wherever and whenever you want. Podcasting Recording a non-music audio broadcast (news, sports, discussion, etc.) in the MP3 format for playback in a digital music player. See podcast.  is named for iPods and broadcasting, though you do not need an iPod to listen to a Podcast. With Podcasting, listeners decide what programming they want to receive and when they want to listen to it (i.e. in real time or archived for later use). Podcasting can be used to "broadcast" talk shows, radio stations, story telling, self guided walking tours (informational content), training, etc.

About Diskeeper Corporation:

Diskeeper Corporation (formerly Executive Software(R)) makes Diskeeper the Number One Automatic Defragmenter(TM), with over 17 million licenses sold. Corporations around the world rely on Diskeeper software to automatically give their computer systems unparalleled speed and stability. For more information, go to www.diskeeper.com or call (800) 829-6468.

About Computer Outlook Radio Talk Show:

Hosted by John Iasiuolo, Computer Outlook Radio Talk Show is the country's fastest growing syndicated computer talk show -- featuring "What's New - What's Best and What's Next" in the computer and I.T. industries. The program broadcasts from its flagship station In broadcasting, a flagship station is the station which originates a broadcast network, or a particular radio show or TV show, primarily in the United States and Canada. This includes both direct network feeds and syndication, but generally not backhauls.  KLAV KLAV Koninklijk Limburgs Apothekers Verbond (Dutch: Royal Limburgs Pharmacists' Association; the Netherlands)  AM 1230 "The Talk of Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. " on more than 90 selected radio stations across the US, in more than 70 countries, simultaneously streamed over the internet. For simulcasts, information and blogs, go to www.computeroutlook.com or call (866) 820-5528.

(C) 2005 Diskeeper Corporation. All Rights Reserved. Executive Software, Diskeeper and the Number One Automatic Defragmenter are trademarks owned by Diskeeper Corporation. All other trademarks are the property of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 6, 2005
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