New Aroma Clean by Simple Green; the Scentsational, Safer Way to Clean.

HUNTINGTON HARBOUR, Calif. -- Simple Green(R) announces the launch of its new Aroma Clean Ready-To-Use line of cleaning products. The innovative line combines the time-tested, environmentally safer cleaning power of Simple Green with essential oils to create an aromatherapy cleaning experience. Refreshing, engaging scents such as Pink Grapefruit, Morning Breeze and Lavender Mist allow customers to match their cleaning scent to their personal preference and style. The new line draws its cleaning strength from Simple Green All-Purpose Cleaner which was specially formulated into task-specific cleaners including Bath, Tub & Tile; Glass & Multi-Surface; Floor; Carpet & Fabric, as well as a new All-Purpose cleaner. Aroma Clean Ready-To-Use products are biodegradable and non-hazardous, making them safer to use around the house and safer for the environment.

The aromatherapy cleaning trend has seen tremendous growth over the past 5 years. Customers are lured by the enticing fragrances which are a much-desired departure from the traditional "chemical" smelling cleaning products. "What Aroma Clean by Simple Green brings to this category is an environmentally safer, biodegradable cleaning choice," stated Bruce FaBrizio, president and CEO of Sunshine Makers Inc., the makers of Simple Green. "Aroma Clean gives customers the freedom to coordinate their cleaning scent with their personal preferences while having the reassurance in knowing that they are using an environmentally friendly product that is safer for them, their family and their home," FaBrizio added.

Aroma Clean by Simple Green features an assortment of All-Purpose, Multi-Surface and specialty purpose cleaning products that are effective throughout the home including the kitchen, bath, floor, carpet, glass and more. Products will soon be available in both trigger sprays and convenient wipes at leading grocery, club and specialty retailers nationwide. They are also available online at www.simplegreen.com.

Company Background

Sunshine Makers Inc., founded in 1975, manufactures and markets the Simple Green line of non-toxic, biodegradable cleaning products domestically and internationally. Simple Green's All-Purpose Cleaner was originally developed as a safer alternative to the toxic cleaners used to remove tannic acid, a by-product of coffee roasting. Simple Green's safety and environmental claims are backed by over $3 million worth of independent laboratory testing. Since its inception, Sunshine Makers Inc. has pledged to develop products for consumers that are safer, effective and economical. A percentage of the company's sales goes towards its philanthropic entity, the EGBAR Foundation, which teaches children the importance of protecting the environment.

Note to Editors: Product samples and photography available upon request.