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New Arizona Home for True West Magazine.

CAVE CREEK, Ariz.--(BUSINESS WIRE)--Nov. 23, 1999--

True West Magazine, the oldest publication chronicling the early American West, has been purchased by Cave Creek-based True West Publishing, according to Bob Boze Bell, managing partner.

"This is a childhood dream come true," said Bell. "I bought my first True West when I was nine years old and living in Kingman, Arizona. It has been an inspiration ever since."

Bell, an Arizona native, western artist, historian, and Phoenix radio personality, and two Texas partners purchased True West, its sister publication Old West, and other assets from Western Publishing of Stillwater, Okla.

Marcus Huff, True West editor since 1995, has relocated to Cave Creek and will continue in that role with True West Publishing, Bell announced.

Bell said he and Huff plan a major upgrade of the flagship publication, which will debut with the January 2000 issue. "We want to retain the heritage and charm of this unique publication, but bring it into the 21st century with improved packaging, presentation and quality. We want True West to be the keystone element for a network of related products, including a full Internet presence, an Old West product catalog, expansion of the book offerings, and a panel of Old West experts that our readers can dialogue with.

"We plan to be the definitive source of Old West information and products," he added.

With a combined international circulation of over 50,000, True West also publishes a wide variety of related books and art, all aimed at the Western enthusiast and history buff. The legendary Joe Small founded True West in Austin, Texas in 1953.

Huff, who became editor at 27 is the youngest editor in the 46-year history of True West. "I grew up with this magazine," he said. "My grandfather had stacks of old issues on his back porch and I would spend my summers there, immersed in the Old West."

Huff holds a degree in journalism from Northern Oklahoma College and Oklahoma State University. He is a member of the Western Writers of America and the National Association of Outlaw and Lawmen History.

Bell studied commercial art at the University of Arizona. His publications include The Illustrated Life & Times of Billy the Kid (1992), The Illustrated Life & Times of Wyatt Earp (1993), The Illustrated Life & Times of Doc Holiday (1994) and the just released, Bad Men: Outlaws & Gunfighters of the Wild West (1999). He has also been a frequent contributor to Arizona Highways, Discovery Channel, The Learning Channel, Wild West, True West, Playboy, National Lampoon Magazines, Columbia Pictures and Disney.

Bell is the recipient of the Arizona Press Club's Cartoonist of the Year Award, and has hosted radio shows in Phoenix on KSLX, KBUQ, and for the last two years, on 1310 KXAM from 6-9 a.m. every morning with Boze and Company.

True West Publishing, L.L.C. is located at 38012 N. Linda Dr., P.O. Box 8008, Cave Creek, Ariz. 85327-0116. Phone: 480/575-1881 or 888/687-1881.
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Publication:Business Wire
Date:Nov 23, 1999
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