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New Applications in the Oracle E-Business Suite Targets Media Industry And Intellectual Property and Rights Market.

New Functionality Will Help Companies Manage Intellectual Property Business

Rights, Royalties and Digital Assets

Oracle Contracts for Rights Available Immediately

REDWOOD SHORES, Calif., Oct. 11 /PRNewswire/ --

( http://www.oracle.com/tellmemore/?1006497 ) Oracle Corp. (Nasdaq: ORCL), the world's largest enterprise software company, today outlined its vision to enable companies to manage their digital assets and rights holders through all phases of their lifecycle, from creation and management, through secure publication and distribution. Fully integrated into the Oracle(R) E-Business Suite, the new applications will support the financial and legal aspects involved in the management of media assets and intellectual property, including marketing, selling, servicing and billing customers as well as paying rights holders. The first product available in this series of new offerings is Oracle Contracts for Rights. Available immediately, Oracle Contracts for Rights allows companies to manage intellectual property rights by automating the business process involved in the acquisition of intellectual property.

As companies position themselves to leverage new business models and drive efficiencies in their current business, they face the challenge of capturing and enhancing the value associated with their content. This challenge is heightened by the increasing volume of content available, new modes of distribution and continuing proliferation of digital assets. For example, for a media company to increase its revenue base without increasing costs, it may want to sell its product in different formats, e.g. by selling a hard cover book as an e-book or by compiling the chapters of various books into a new book for a university course package. In this case, the media company will need to efficiently manage the text, layout and photos of the books and accurately pay the rights holders.

Oracle Contracts for Rights offers an integrated approach to managing intellectual property by automating the business processes involved in the acquisition and licensing of intellectual property rights. It provides a complete contract authoring and management solution, and a property catalog that serves as a centralized secure repository of all intellectual property information. The associated contracts serve as the inventory of all property rights owned, acquired or sold. Fully integrated with the Oracle E-Business Suite, it offers an end-to-end solution to help companies manage and maximize the value of their intellectual property. Oracle Contracts for Rights is also available as an online service via Oracle.com.

Oracle Contracts for Rights is available as a standalone module or as part of the integrated Oracle E-Business Suite, and is also available as an online service via Oracle.com.

New applications will be unveiled in coming months to support digital asset management and royalty management. This new functionality will leverage the capabilities of the Oracle 9i database, including the recently announced Collaborative Content Management features.

"Over 50% of companies have to manage some type of intellectual property. The new functionality added to the Oracle E-Business Suite will allow companies to better control the entire lifecycle of their intellectual property," said Mark Barrenechea, senior vice president, applications development, Oracle Corp. "As we have done with the media industry, you will see Oracle continue to add specific functionality to address key areas of other specific industries over the coming months."

About Oracle

For more information, please call the Oracle Media Relations Hotline at 650-506-4176.

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Publication:PR Newswire
Date:Oct 11, 2001
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