New Alloy Announces Executive Marketing Staff; Veteran Marketers Join Bay Area Startup.SAN FRANCISCO--(BUSINESS WIRE)--Oct. 15, 1997--New Alloy (http://www.newalloy.com), maker of a patent-pending client/server technology for creating, distributing and customizing hybrid media applications for digital direct marketing and distance learning, announced today the addition of three marketing executives, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Eng-Kiat Koh, president and chief executive officer of New Alloy. Glen Alexander is the new vice president of worldwide sales and marketing, Harvey Alcabes is the new director of product marketing, and Mika Saitoh is the new director of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . Glen Alexander, vice president, worldwide sales and marketing, brings 20 years of solid technology sales and marketing experience to his position at New Alloy. Most recently, Alexander was Director of Far East Sales at Santa Monica-based ISOCOR, the leading provider of Internet messaging and directory infrastructures. Prior to that, Alexander held executive operations, sales and marketing positions with Interactive Development Environments and Nynex Corporation. He began his career at Control Data Corporation as a programmer and analyst, rising through sales manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → positions to become a product manager during his 10-year tenure. He earned a bachelor of science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in electrical engineering at Georgia Institute of Technology Georgia Institute of Technology, in Atlanta, Ga.; coeducational; state supported; chartered 1885, opened 1888. It is a member school in the university system of Georgia. Significant among its facilities and programs are the Frank H. . Harvey Alcabes, director of product marketing, has over 10 years software product management experience specializing in Internet software and software development tools. Prior to joining New Alloy he held product marketing positions in the Adobe Acrobat team at Adobe Systems, at Kaleida labs, and at Apple Computer. Earlier in his professional career he was a software engineer for ROLM ROLM Richeson Oshman Loewenstern Maxfield (founders of ROLM Corporation, computer & telecommunications company) ROLM Randomized on Line Matching Corporation and Digital Equipment Corporation. Alcabes earned concurrent bachelor's and master's of science degrees in computer science and engineering from the Massachusetts Institute of Technology Massachusetts Institute of Technology, at Cambridge; coeducational; chartered 1861, opened 1865 in Boston, moved 1916. It has long been recognized as an outstanding technological institute and its Sloan School of Management has notable programs in business, . Mika Saitoh has over 14 years experience in sales and marketing management. She joins New Alloy as director of marketing and communications from Aonix where she was director, intercontinental operations. Prior positions also include Frame Technology Corporation (now Adobe Systems), where she was Pacific Rim Sales Support Manager. Prior to entering the software industry, Saitoh held various positions in international business development and account management. She earned a bachelor of arts degree at the University of San Francisco • • [ . New Alloy is a start-up company start-up company A new business. , headquartered in Burlingame, Calif., founded in 1996 to develop LiveCD for providing powerful content management capabilities to hybrid media applications. New Alloy is located at 111 Anza Blvd, Suite 115, Burlingame, Calif. Telephone is 650/685-5300, fax is 650/685-5308 and Internet: http://www.newalloy.com CONTACT: New Alloy Mika Saitoh, 650/685-5301 or Pacifico Marilyn Nix, 408/293-8600 ext. 325 |
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