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New 'FAF Advisors' Name Sharpens Focus of U.S. Bancorp Asset Management; New Name Sharpens Focus on Firm's Business as an Asset Manager That Creates High-Quality Investment Performance and Products.


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 Asset Management announced today that it will assume the name of 'FAF Advisors' on March 31, 2006. The new name sharpens focus on the firm's business as an asset manager with a proven investment process that creates high-quality performance and products for its clients and shareholders.

The new name also creates a stronger association between the asset management firm and its Lipper award-winning mutual fund family, First American Funds, which received Lipper's 2005 "Best Overall" Fund Group award for three-year, risk-adjusted performance among 31 large U.S. fund groups for the period ended Dec. 31, 2004. The firm is the registered investment advisor Registered Investment Advisor (RIA) is a designation obtainable in the United States by an individual who has registered with the U.S. Securities and Exchange Commission or state regulatory agency (where the primary business is situated or multiple States in some cases) in  of First American Funds.

"Our new name more precisely positions us as a focused asset management firm that competes effectively in retail and institutional markets, as well as continues to provide our products and services to the proprietary channels that have gotten us to where we are today," said CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Tom Schreier, who is also president of First American Funds. "While the name is changing, FAF FAF
abbr.
financial aid form
 Advisors will continue to be the same principled, proven, performance-driven, asset manager it has always been."

FAF Advisors will remain a subsidiary of U.S. Bank and continue to work closely with its partners throughout U.S. Bancorp, the parent company of U.S. Bank. "We're proud of the investment success of our asset-management subsidiary and First American Funds," said Richard Davis, president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of U.S. Bancorp. "We believe that the new name builds on this success and continues to move a business we are committed to forward."

George Washington to Figure Prominently in Firm's Corporate Identity

The new FAF Advisors' logo emphasizes the firm's strong association with First American Funds and will be launched on March 31. George Washington's image, which has been part of First American Funds' identity since 2001, will also figure prominently in FAF Advisors' branding.

The announcement of the firm's name change is being made on George Washington's 274th birthday in honor of our country's first president. His integrity, determination, and stability of leadership symbolize the attributes that the firm and fund family strive for in their business.

About U.S. Bancorp Asset Management

U.S. Bancorp Asset Management is a national investment firm that serves as the registered investment advisor to First American Funds and provides customized portfolio management to corporations, public entities, nonprofit organizations, and other institutions. The firm is one of the nation's leading money managers, with more than $89.99 billion in assets under management Assets Under Management (AUM) is a term used by financial services companies in the mutual fund and money management or investment management business to gauge how much money they are managing.  as of Jan. 31, 2006. Assets reflect the transfer of $34.46 billion in assets to the new U.S. Bank Private Asset Management division of U.S. Bank on Jan. 1, 2006.

(a)Lipper Fund Awards are not intended to predict future results. Lipper is a leading global mutual fund research firm.

Past performance is no guarantee of future results.

Each fund's investment objectives, risks, charges, and expenses must be considered carefully before investing. The prospectus contains this and other information and may be obtained by calling 800.677.FUND or by visiting firstamericanfunds.com. Read the prospectus carefully before investing.

Mutual fund investing involves risk; principal loss is possible. Investing in certain funds involves special risks, such as those related to investments in small- and mid-capitalization stocks, foreign, debt, and high-yield securities, and funds that focus their investments in a particular industry. Please refer to the prospectus for more details pertaining to these risks.

"Best Overall" is for three-year, risk-adjusted performance among 31 large U.S. funds groups for the period ended Dec. 31, 2004. Lipper determined the large fund group awards by averaging the decile rank Decile rank

Performance over time, rated on a scale of 1-10. 1 indicates that a mutual fund's return is in the top 10% of funds being compared; while 3 means the return is in the top 30%.
 of the three-year Consistent Return scores for all of the firm's funds within the asset class, and the eligible group with the lowest average decile rank received the award for that asset class. In case of a tie, the group with the lower average percentile rank received the award. Large fund groups with at least five equity, five bond, or three mixed equity portfolios that received Consistent Return scores as of Dec. 31, 2004, are eligible for a fund group award in the respective asset class. Large fund groups with at least five equity, five bond, and three mixed equity portfolios that received Consistent Return scores as of Dec. 31, 2004, are eligible for an overall fund group award. Although Lipper makes reasonable efforts to ensure the accuracy and reliability of the data contained herein, the accuracy is not guaranteed by Lipper.

U.S. Bancorp Asset Management, Inc., a subsidiary of U.S. Bank National Association, serves as the investment advisor Investment Advisor

1. A person making investment recommendations in return for a flat fee or percentage of assets managed, known as a commission.

2. For mutual fund companies, it is the individual who has the day-to-day responsibility of investing and monitoring the cash and
 to the First American Funds. U.S. Bank National Association is a separate entity and wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of U.S. Bancorp (NYSE NYSE

See: New York Stock Exchange
:USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
). U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp at usbank.com.

First American Funds are distributed by Quasar Distributors, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, an affiliate of the investment advisor.

Investment products, including shares of mutual funds, are not obligations of, or guaranteed by, any bank, including U.S. Bank or any U.S. Bancorp affiliate, nor are they insured by the Federal Deposit Insurance Corporation Federal Deposit Insurance Corporation (FDIC), an independent U.S. federal executive agency designed to promote public confidence in banks and to provide insurance coverage for bank deposits up to $100,000. , the Federal Reserve Board or any other agency. An investment in such products involves investment risk, including possible loss of principal.

NO FDIC FDIC

See: Federal Deposit Insurance Corporation


FDIC

See Federal Deposit Insurance Corporation (FDIC).
 INSURED NO BANK GUARANTEE MAY LOSE VALUE
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 22, 2006
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