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New, improved neighborhood helps fill 1790 B'way.


Grubb & Ellis Company announced that 1790 Broadway, where the firm represents owner 1790 Broadway Associates, has reached near full occupancy due to an effective marketing program that resulted in more than 75,000 square feet of new leases over the past six months.

"This neighborhood has changed significantly," said Jeffrey Rosenblatt, executive managing director of Grubb & Ellis New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and agent for the building's owner.

"With the development of the Time Warner Center The Time Warner Center is a mixed-use skyscraper developed by The Related Companies in New York City. Its design, by David Childs and Mustafa Kemal Abadan of Skidmore, Owings & Merrill, consists of two 229 m (750 ft) towers bridged by a multi-story atrium containing upscale retail , improvement of Columbus Circle Columbus Circle, named for Christopher Columbus, is a major landmark and point of attraction in the New York City borough of Manhattan. Completed in 1905 and renovated a century later, it is located at the intersection of Broadway, Central Park West, Central Park South (59th , and the addition of numerous high profile tenants such as The Limited and Random House in the area, 1790 Broadway represents an ideal location for a variety of clients. Transportation is just steps away, making it an easily accessed property, and the working fireplaces and high ceilings give the building a real SoHo feel--in Midtown mid·town  
n.
A central portion of a city, between uptown and downtown.


midtown
Noun

US & Canad the centre of a town
."

Since the beginning of the year, 1790 Broadway has been the scene of long-term transactions including: Fordham University's 22,000-square-foot lease of the entire 11th and 13th floors; Millenium Partners commitment to the entire 11,000 s/f 5th floor; Sargoy Stein Rosen & Shapiro's full-floor lease for 11,000 s/f on the 14th floor; Manhattan Management Services' lease of the entire 11,000 s/f 3rd floor.

Arshack & Hajek, Abacus Settlements LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, CP Language Institute and Creditcards.com also leased space at 1790 Broadway.

Currently, the 11,000 s/f 12th floor can be made available on a long-term direct lease. In August, the 19th floor will become available, and can be combined with 11,000 s/f of sublease sublease n. the lease of all or a portion of premises by a tenant who has leased the premises from the owner. A sublease may be prohibited by the original lease, or require written permission from the owner.  space on the 18th floor.

This block will offer striking views of Central Park and the opportunity to create a 23,000 s/f identity occupancy.
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Comment:New, improved neighborhood helps fill 1790 B'way.
Publication:Real Estate Weekly
Date:Jun 27, 2007
Words:279
Previous Article:Law firm renews 64,000 s/f lease.
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