Neven Vision Brings Branded Mobile Visual Search to Camera Phones Globally; Neven Introduces Enhanced iScout Handset Client for 100 Popular JAVA and BREW Camera Phones Available on Major Operator Networks Globally.

SANTA MONICA, Calif. -- Neven Vision, a leading developer of mobile visual search and m-commerce technology, today unveiled their new iScout(TM) Client, a dynamically brandable mobile visual search solution that creates a unique, content-rich user experience.

For Marketers, iScout can be used for image based mobile marketing campaigns (logos, product packaging, magazine and newspaper ads, posters, billboards, etc.). Using iScout, not only can mobile marketing campaigns display rich multi-media based brand specific content (image, text, audio, and soon video), but the content can also be changed dynamically with subscriber interaction. Subscribers can interact with real world images like magazine or newspaper ads, posters or retail items, and any other commercial image they see by capturing pictures with their camera phones and sending them in to get marketing offers, enter contests, engage in transactions and search for information. The mobile user experience can be dynamically customized based on interaction and intent, creating a unique, content rich user experience.

Neven Vision conducted an intensive search to identify a mobile solution to meet all of the requirements for iScout. During this search, Neven Vision discovered the SmartPath(TM) Mobile Publishing Solution by Trilibis Mobile. SmartPath enables clients to easily create and manage highly-customizable rich content mobile applications to run across all major platforms, networks and devices. Using SmartPath, Neven Vision has introduced a number of enhancements to iScout, including a more intuitive user interface, the ability to save download files and a multi-lingual menu that can be localized by country.

"Mobile marketing is poised for hyper-growth, with Asian and European markets already generating significant data service revenues for mobile operators," said Alex Cory, Neven Vision CEO. "Mobile visual search brings a critical element to this market, just as paid search did for the internet. It helps advertisers and brands move from low performance impression based ads to more interactive, real-time approaches to engaging consumers, offering a great opportunity to build a real connection at the consumer's moment of interest and creating a convenient path for direct response."

In the past, consumers have been rejecting media that fails to meet their interests or fit into their increasingly mobile, interconnected lifestyles. With image based mobile marketing, advertisers and brands now have the unique ability to have that type of interactive relationships with consumers -- with the richness and frequency of anytime, anywhere mobile communications.

"We are excited to be working with forward thinking companies like Neven Vision," said Alex Panelli, CEO of Trilibis Mobile. "The iScout application uniquely leverages our ability to access the camera API from within the iScout mobile application. SmartPath provides the speed, reach and ongoing flexibility required to successfully create and manage mobile marketing campaigns."

The SmartPath Mobile Publishing Solution allows for the rapid deployment of mobile applications across the broadest set of phones. SmartPath includes all of the components necessary to build, design, test, deploy and manage data-enabled mobile applications. SmartPath also includes a billing engine that integrates with carrier and third-party billing systems. Rich-content, full-color multimedia applications developed on the SmartPath platform need only be created once to be deployed simultaneously on BREW, Java ME, WAP and Windows Mobile.

About Neven Vision

Neven Vision is changing the way the people interact with the world by providing innovative tools for mobile devices. These tools use pioneering image & facial recognition technology, creating a feature rich suite of mobile applications that enable images to become the interface to digital content. The average camera phone can now help transform the real world into a series of hyperlinks that connect people everywhere, virtually to information, offers, contests, transactions, digital content, and more. By equipping customers with this intuitive visual interface that anyone can use, the technology is unlocking vastly untapped market opportunities in Mobile Content, Marketing and Commerce, Personal Device Security, and Biometric Identity Verification. Neven Vision is headquartered in Santa Monica, California and has sales offices in Japan, Germany and the U.K. For more information please visit www.nevenvision.com.

About Trilibis Mobile

Trilibis Mobile is a leading provider of mobile software solutions for businesses, online communities, content providers, and marketers. Since the launch of its first commercial application in 2003, Trilibis Mobile has helped leading online communities develop and launch successful mobile applications and services. The Trilibis SmartPathTM Mobile Publishing Solution is the industry's first cross-platform wireless application development solution for mobile phones, supporting more than 90 percent of handset device models with the ability to reach more mobile users than any other application development solution. Trilibis Mobile is headquartered in San Francisco and currently supports applications running on nearly all U.S. wireless networks. For more information, visit www.trilibis.com.

Trilibis Mobile(TM), SmartPath(TM) Mobile Publishing Solution, SmartPath(TM), and the Trilibis Mobile logo are trademarks of Trilibis, Inc. All other trademarks are the property of their respective owners.