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Nevada courts businesses.


Perhaps taking advantage of California's economic woes, Nevada state officials have begun an advertising campaign aimed at luring businesses to move to their state.

"We're not tip-toeing around anymore," said Somer Hollingsworth, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of the Nevada Development Authority, in a statement.

"Businesses need to know they are not trapped into the current California economy. Nevada offers a luring escape route we want everyone to hear about."

The "You're Out of Business" advertising campaign will feature advertisements in seven major California publications, including the San Francisco Chronicle The San Francisco Chronicle was founded in 1865 as The Daily Dramatic Chronicle by teenage brothers Charles de Young and Michael H. de Young.[2] The paper grew along with San Francisco to become the largest circulation newspaper on the West Coast of the , the San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  Business Times, Silicon Valley/San Jose Business Journal, the Sun Diego, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  and Orange County business journals (owned by California Business Journals, the parent company of the San Fernando Valley San Fernando Valley

Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills.
 Business Journal), and the San Diego Union Tribune.

The $600,000 effort will nm from August until June 2004 with weekly ads in the seven publications that will feature a toll-free number for business owners to call about relocation information.

Last year the ad campaign proponent, the Nevada Development Authority, attracted 21 companies to southern Nevada, creating 1,157 jobs and producing $109.3 million in combined revenues.
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Title Annotation:Nevada Development Authority; Valley Briefs
Publication:San Fernando Valley Business Journal
Article Type:Brief Article
Geographic Code:1U8NV
Date:Aug 18, 2003
Words:190
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