Nevada Numbers -- New Statewide Lucky Numbers Game -- Offers Mega-Jackpot; Play $2, Pick 5 Numbers, for Chance to Win a Progressive Jackpot Starting at $5 Million.

Business Editors

LAS VEGAS--(BUSINESS WIRE)--July 9, 2001

Las Vegas Gaming Inc. (LVGI) has launched Nevada Numbers, a nightly statewide lucky numbers drawing offering a progressive jackpot starting at $5 million.

Nevada Numbers is the only statewide, mega-jackpot lucky numbers game.

A $2 ticket buys a chance to pick five numbers drawn from a total of 80 spinning balls. Players can play their favorite five numbers in one to 50 consecutive games (over a period of 50 days) on a single ticket. Entrants also can play several tickets in one game. Casinos participating in the first phase of Nevada Numbers are: Bally's Las Vegas, Paris Las Vegas, Las Vegas Hilton, Flamingo Las Vegas (beginning July 13), Reno Hilton (beginning July 12), and Flamingo Laughlin (beginning July 20), all of which are properties of Park Place Entertainment Corp. (NYSE:PPE). Following the launch at PPE properties, pending follow-up regulatory review, Nevada Numbers will be made available statewide to all unrestricted gaming licensees.

Wagers are accepted in person at participating casinos; Nevada Numbers wagering is not available by mail, phone or via the Internet. Five winning numbers are chosen each day at 6 p.m. at Bally's, with results electronically posted at all participating casinos. Winning numbers will be broadcast during 6 p.m. newscasts on KVBC TV Channel 3 in Las Vegas, KRNV TV Channel 4 in Reno and KMCC TV Channel 34 in Laughlin. Winning numbers also will be posted online, after 7 p.m., at nevadanumbers.com and parkplace.com.

"Based on initial interest, we expect wide Nevada Numbers distribution throughout the state," said Russ Roth, president of LVGI. "Customers understand the game immediately. To people who live here, Nevada Numbers looks like a keno game, with a huge jackpot. To visitors, it looks like their state lotteries, with better odds. But it is neither a keno game, nor a state lottery."

"We at Park Place are excited to join with LVGI to bring this big participation-jackpot game to Nevada," said Tom Sears, vice president of operations for Park Place. "With multiple properties throughout the state, Park Place is uniquely positioned to provide locations to launch a game of this magnitude. To our knowledge, no other company has introduced a similar statewide promotion before. The multimarket launch, with other casino companies poised to join us, will help grow the progressive payoff to impressive levels.

"Basing Nevada Numbers in our keno lounges brings new excitement to those areas," said Sears. "We've had positive customer response so far, beginning with a 'soft opening' June 25, with internal promotion only, at Bally's and Paris. The multigame ticket allows players to take the excitement home with them and check winning numbers by phone or on the Internet."

Players can choose five numbers or opt for a Quick Pick (randomly selected computer-generated numbers). Players who catch four-of-five numbers win $2,000. Those who catch three-of-five win $20. The pay-out for two-of-five is $2; and one-of-five pays $1. Winning tickets for catching one through four numbers are paid by the issuing casino. LVGI pays the grand prize.

Participants must be age 21 or older.

LVGI has established a 24-hour information hotline for draw results, jackpot amounts, new locations and prize payouts; phone [phone]. Similar information is available online at nevadanumbers.com and at parkplace.com.

Note: This news release contains "forward-looking statements" within the meaning of federal securities law, including statements concerning company plans, expectations and projections. The forward-looking statements in this news release are subject to numerous risks and uncertainties, which could cause actual results to differ materially from those expressed in or implied by the statements herein. Additional information concerning potential factors that could affect LVGI's and Park Place's future financial results is included in the companies' annual reports on Form 10-K for the year ended Dec. 31, 2000.