NeuroMark Selects Authentica's NetRecall and PageRecall.Business/Technology Editors BIOWIRE2K WALTHAM, Mass.--(BW HealthWire)--Aug. 21, 2001 Neuroscience neu·ro·sci·ence n. Any of the sciences, such as neuroanatomy and neurobiology, that deal with the nervous system. neuroscience the embryology, anatomy, physiology, biochemistry and pharmacology of the nervous system. Company Will Use Authentica's Information Security Software To Ensure the Privacy of Clients' Confidential Genetic Test Results and Proprietary Research Information Authentica, Inc., the premier provider of information security software for digital business communications, today announced that NeuroMark, a neuroscience company focused on revolutionary genetic testing Genetic Testing Definition A genetic test examines the genetic information contained inside a person's cells, called DNA, to determine if that person has or will develop a certain disease or could pass a disease to his or her offspring. and personal gene mapping gene mapping n. The determination of the sequence of genes and their relative distances from one another on a specific chromosome. services, has selected Authentica's NetRecall(TM) and PageRecall(TM) software for protecting sensitive Web content and electronic documents. NeuroMark will use these products to protect its clients' highly confidential genetic test results and online personal gene mapping records from misuse or unauthorized viewing. In addition, the company will use Authentica's software to protect its own proprietary research information. "As a forerunner A family of ATM adapters from Marconi (formerly Fore Systems). See Marconi. in the explosive genetic testing market, NeuroMark is exemplary as a company with a critical need for Authentica's products to protect the privacy of intellectual property and client records," said Lance Urbas, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Authentica. "With PageRecall and NetRecall, NeuroMark will be able to protect both of these types of valuable information throughout their lifecycles - giving subscribers, investors and management great peace of mind." "We believe that NeuroMark's genetic testing designed to enhance the quality of life and assist in the prevention of neuropsychiatric neu·ro·psy·chi·a·try n. The medical study of disorders with both neurological and psychiatric features. neu disorders such as addiction, Attention Deficit Disorder attention deficit (hyperactivity) disorder (ADD or ADHD) formerly hyperactivity Behavioral syndrome in children, whose major symptoms are inattention and distractibility, restlessness, inability to sit still, and difficulty concentrating on one thing for any and weight gain will revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. the practice of medicine. However, given the public's documented concerns over privacy issues, information security was one of the critical objectives we needed to resolve," said Kim Bechthold, CEO of NeuroMark. "Our subscribers need assurance that their genetic tests are absolutely secure and under their control at all times. During our evaluation of different solutions, we found that Authentica's products were the only ones that offered unprecedented lifecycle control over information - allowing our subscribers to keep a close tether tether to tie an animal up by the head or neck so that it can graze but not move away. See also barton tether. on their confidential genetic test results and allowing us to keep absolute control of our own intellectual property that we share with outside organizations." Using Authentica's patented Active Rights Management(TM) technology, PageRecall and NetRecall give NeuroMark an easy-to-use solution for securely sharing sensitive and valuable genetic research information with physicians, clinical research partners and regulatory agencies regulatory agency Independent government commission charged by the legislature with setting and enforcing standards for specific industries in the private sector. The concept was invented by the U.S. without surrendering the rights to control how that information is accessed and used after it has been distributed. NeuroMark clients will be able to access their genetic test results and personal gene mapping evaluations both online and through a wallet-sized CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). retained by the subscriber. PageRecall and NetRecall will seamlessly protect both NeuroMark's Web-based content and the information stored on the mini CD-ROM A CD-ROM disc 80mm in diameter. It holds 180MB compared to the 650MB of the standard 120mm CD-ROM and fits into the deeper well in the center of the tray of most CD-ROM drives. See mini CD and business card CD. . This will assure that NeuroMark clients' sensitive test results are kept confidential and will allow them to securely share their test results with physicians and healthcare providers. Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , they will have the control to dynamically recall or expire that content at any time after they have shared this information. Unlike other approaches to content security, Authentica's software gives both NeuroMark and its clients the essential ability to recall or expire information at any time; establish whether recipients have the right to forward, print, or copy information; and track the activity of information, including when and how often it is accessed and printed, throughout its lifecycle. Additionally, NeuroMark can selectively change access or usage policies regardless of where copies of the information are located (such as on sender or recipient desktops, servers or CD-ROM). NetRecall and PageRecall are part of Authentica's suite of digital information security solutions, which includes PageRecall for electronic documents, NetRecall for Web content and MailRecall(TM) for e-mail. As an integrated solution, Authentica's products are scalable, easy to use and simple for IT to administer and deploy across the enterprise. About NeuroMark A Boulder, CO, neuroscience company, NeuroMark is developing the first genetic testing designed to enhance the quality of life and assist in the prevention of common neuropsychiatric disorders such as addiction, Attention Deficit Disorder and weight gain. NeuroMark's revolutionary Personal Gene Mapping(TM) service will make it possible for a subscriber to discover and build a genetic profile, over time, as important new genetic discoveries are made and as new genetically tailored medicines become available. This will enable the subscriber and physician to immediately choose recommended preventive measures or new personalized medicines About Authentica Headquartered in Waltham, MA, Authentica, Inc. is the premier provider of information security software that lets businesses and organizations protect intellectual property and sensitive information throughout its lifecycle. Based on the company's unique Active Rights Management (ARM) technology, Authentica's suite of enterprise-ready products - MailRecall(TM), PageRecall(TM) and NetRecall(TM) - lets users dynamically control and manage their recipients' "use rights" to information including the rights to view, print, copy, and forward information, no matter where it is located. One of Computerworld's "100 Emerging Companies to Watch in 2001," Authentica provides its product suite to the pharmaceutical, legal, financial, and manufacturing industries manufacturing industries npl → industrias fpl manufactureras manufacturing industries npl → industries fpl de transformation as well as government intelligence agencies. For additional information, please visit www.authentica.com or contact us at (781) 487-2600. Active Rights Management, MailRecall, PageRecall, and NetRecall are trademarks and Authentica is a registered trademark of Authentica, Inc. All other trademarks and trade names are the property of their respective companies. NOTE to Editors: Product photography available upon request. |
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