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Networking Industry's Premier Vendors to Exhibit at NetWorld+Interop Las Vegas 2004 --May 9-14--.


Business Editors/High-Tech Writers

NetWorld+Interop Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  2004

SAN FRANCISCO--(BUSINESS WIRE)--March 5, 2004

211 Exhibiting Companies -- Including Nortel Networks (Nortel Networks Limited, Brampton, Ontario, www.nortelnetworks.com) A world leader in telecommunications products, which includes switching, wireless and broadband systems for service providers and carriers, telephones and systems for residential and business users, computer telephony , Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
 

and Siemens -- Ready to Interact with Qualified Buyers at Year's Most

Comprehensive IT Event

MediaLive International, Inc., producer of the world's best-known events, related media and marketing services for technology buyers and sellers, today announced that the NetWorld(sm)+Interop(R) Las Vegas 2004 exhibitor roster already includes 211 of the networking industry's premier vendors and service providers. Still two months out from the event, NetWorld(sm)+Interop(R) is well on its way to becoming the most important IT event of the year.

NetWorld(sm)+Interop(R) Las Vegas 2004 -- the only event that takes a systems-wide approach -- will focus on the 6 technology trends that are defining the networking and IT landscape: Security; Wireless; Collaboration and VoIP; Performance; Data Center and Storage; and Infrastructure and Services.

"A number of new networking technologies really have the industry excited this year," said Lenny Heymann, vice president and general manager of NetWorld(sm)+Interop(R). "At the same time, buyers have grown more sophisticated in their evaluation of purchasing decisions, no longer thinking in terms of stand-alone products and technologies, but in terms of how these hot technologies will affect overall network infrastructure and security. As the most comprehensive IT and networking event of the year, NetWorld(sm)+Interop(R) Las Vegas 2004 will heighten height·en  
v. height·ened, height·en·ing, height·ens

v.tr.
1. To raise or increase the quantity or degree of; intensify.

2. To make high or higher; raise.

v.intr.
 buyer confidence and help our exhibiting vendors accelerate sales in an environment built specifically around the needs of today's IT professionals."

NetWorld+Interop attendees consistently include the most qualified buyers in the networking and IT industry. 56% of last year's attendees planned to purchase one or more products as a result of what they saw at the NetWorld+Interop Las Vegas 2003 event; 88% authorize To empower another with the legal right to perform an action.

The Constitution authorizes Congress to regulate interstate commerce.


authorize v. to officially empower someone to act. (See: authority)
, specify or recommend products for purchase within their companies.

NetWorld+Interop Las Vegas 2004 attendees will include senior-level networking buyers from the world's largest IT customers. 66% of Fortune 100 companies sent IT and business professionals to NetWorld(sm)+Interop(R) 2003. 68% of last year's attendees were at the executive or manager level.

For a current roster of all of the exhibiting companies at NetWorld(sm)+Interop(R) Las Vegas 2004, visit: http://www.interop.com/

About NetWorld(sm)+Interop(R)

Part of the MediaLive International, Inc. family of global brands, NetWorld(sm)+Interop(R) is the leading destination for networking technology buyers and sellers. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique eNet and iLabs programs, NetWorld(sm)+Interop(R) provides the industry's only platform for collaboration, communication and commerce for the end-to-end network. NetWorld(sm)+Interop(R) Las Vegas 2004 will take place at the Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. , May 9-14, 2004. For more information about the event, please visit www.interop.com.

About MediaLive International, Inc.

MediaLive International is producer of the world's best-known events, related media and marketing services for technology buyers and sellers. MediaLive International's products and services encompass the IT industry's largest exhibitions, including COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition).  and NetWorld(sm)+Interop(R), such highly focused educational programs as Next Generation Networks, custom seminars including JavaOne(R), respected publications including Business Communications Review, and specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 vendor marketing programs. Created in 2003 from the assets of Key3Media, MediaLive International is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , with offices throughout the world. For more information about MediaLive International, visit www.medialiveinternational.com.

MediaLive International, Seybold, Seybold Seminars, COMDEX, NetWorld+Interop, Next Generation Networks, Business Communications Review, and associated design marks and logos are trademarks or service marks owned or used under license by MediaLive International, Inc., and may or may not be registered in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries. Other names mentioned may be trademarks or service marks of their respective owners. JavaOne is a registered trademark of Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Inc.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 5, 2004
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