Network deals.Network Deals: ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. and MindShare North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , a media agency and unit of WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing , announced plans to develop and produce television shows aimed at family viewing and featuring product placements and similar sponsored elements. Later in the week, ABC also announced a deal with Sears, Roebuck & Co. in which the retail giant would be primary sponsor of the reality series, "Extreme Makeover: Home Edition." |
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