Network Communications, Inc. (NCI) announced today the rebranding of its apartment magazines, Apartment Finder' and Apartment Blue Book[R]. (Industry Insider--In the Loop Business News).

Network Communications, Inc. (NCI) announced today the rebranding of its apartment magazines, Apartment Finder' and Apartment Blue Book[R], into one unified look and brand--the Apartment Finder Blue Book.

As NCI's apartment publications grew from 16 markets, in 1996, to 87 markets today. NCI sought to improve its branding both locally and nationally. By unifying the front cover design of these two publications NCI will promote a unified brand nationally.

NCI said it is important to protect the brand equity that has been created over the years in each local market.