Netscape Teams With Commission Junction for Performance-Based Online Marketing Effort in Support of the Netscape Internet Service.Business Editors/High-Tech Writers DULLES, Va. & SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif.--(BUSINESS WIRE)--May 5, 2004 Netscape to Use Affiliate Marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. Program to Promote New Low-Cost Internet Access See how to access the Internet. Service The Netscape(R) ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. , a low-cost Internet service offering consumers "Just the Net You Need" and a subsidiary of America Online See AOL. , Inc., together with Commission Junction Commission Junction is an online advertising company owned by ValueClick. They are specifically in the affiliate marketing industry. Commission Junction is the largest affiliate network in north America, powering almost 50% of the top 500 web retailers affiliate marketing , a provider of advanced online performance-based marketing solutions, and a ValueClick, Inc. (Nasdaq:VCLK VCLK Video Clock VCLK Virtual Clock VCLK Value Click ) company, announced the launch of an online affiliate marketing program with Commission Junction to promote the new Netscape Internet Service. The launch of Netscape's affiliate program has already attracted some of the top online marketing affiliates and is an important component of Netscape's online performance-based marketing efforts to promote its services and brand. By choosing Commission Junction's CJ Vantage(TM) solution, Netscape is leveraging Commission Junction's extensive network of online publishers that make up one of the industry's largest affiliate communities to expand its brand reach to a broader audience and drive online registrations of its low-cost ISP. Netscape chose also to include CJ Associate(TM), an outsourced program management solution, to take advantage of Commission Junction's inside expertise. With both solutions, Commission Junction will maintain the lead-management channel, and will recruit, support, track, report, manage and pay publishers in the Netscape program on a performance-based fee model. Since the official launch of its affiliate program in February, Netscape has signed more than 1,300 publishers. "Commission Junction's vast online affiliate marketing network is a natural vehicle to distribute the Netscape Internet Service software, an easy two-minute download, to consumers and supports our goal of making our new service the value leader among low-cost Internet services," said Joel Davidson, executive vice president of Web Access, America Online, Inc. "The program has already proven to be highly effective for acquiring new members." "We're pleased to have Netscape join Commission Junction," said Jeff Pullen, general manager of Commission Junction. "The company's addition to our roster of brand-name advertisers confirms the effectiveness of performance-based marketing, and is yet another sign that our industry has arrived." About Netscape The Netscape Internet service is an affordably priced dial-up access hot Dial-up access is a form of Internet access via telephone line. The client uses a modem connected to a computer and a telephone line to dial into an Internet service provider's (ISP) node to establish a modem-to-modem link, which is then routed to the Internet. service for consumers who want a reliable and low-cost way to get online. Available at www.getnetscape.com, the Netscape service offers a simple approach of "Just the Net You Need" with unlimited dial-up access and basic features including e-mail with spam filters A software routine that deletes incoming spam or diverts it to a "junk" mailbox (see spam folder). Also called "spam blockers," spam filters are built into a user's e-mail program. , Internet search and daily news. An Internet technology pioneer and an America Online, Inc. brand, Netscape reflects a decade of expertise in developing interactive products and Internet technologies that have played a key role in shaping and influencing the direction of the online medium. About ValueClick ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our four business units: -- ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions -- including Web Marketing, Email Marketing, Lead Generation Marketing and Search Marketing -- to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships. -- Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients. -- Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. -- AdWare (www.adware.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management. For more information, please visit www.valueclick.com. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed on March 15, 2004, recent quarterly reports on Form 10-Q Form 10-Q See 10-Q. and current reports on Form 8-K Form 8-K The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock. Form 8-K See 8-K. . Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or after the date hereof here·of adv. Of this. hereof Adverb Formal or law of or concerning this Adv. 1. hereof - of or concerning this; "the twigs hereof are physic" or to reflect the occurrence of unanticipated events. |
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