Netratings buys Jupiter Media Metrix and interest in eRATINGS.NetRatings (Milpitas, CA), a company in which VNU VNU Volontaires des Nations Unies (French)VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User (Haarlem, Neth.) has a 64% interest, has agreed to acquire Jupiter Media Metrix (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ) for $71.2 million. In addition, NetRatings has agreed to purchase the 80.1% of ACNielsen eRatings.com it does not currently own in a stock deal valued at $16.4 million. At present, ACNielsen eRatings.com is a joint venture of VNU subsidiary ACNielsen and eRatings. NetRatings is a provider of Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the audience measurement information and analysis. It covers Internet and new technology research areas, including Internet audience and advertising measurement and analyst research services. It reported revenue of $20.4 million for the year ended Dec. 31, 2000. Jupiter Media Metrix provides Internet and new technology analysis and measurement. Jupiter reported pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts. The phrase pro forma revenue of $142.8 million for fiscal year 2000. Under terms of the Jupiter deal, Jupiter stockholders may elect to receive 0.149 NetRatings shares or $1.95 in cash in exchange for each Jupiter share. The agreement provides that no more than 50% nor less than 30% of the deal's value will be paid in cash. Currently, ACNeilsen eRatings, an Internet audience measurement company with operations outside the U.S., is a joint venture 80.1% owned by ACNeilsen and 19.9% owned by NetRatings. After the deals have closed, VNU will retain up to 57% ownership of all outstanding or diluted di·lute tr.v. di·lut·ed, di·lut·ing, di·lutes 1. To make thinner or less concentrated by adding a liquid such as water. 2. To lessen the force, strength, purity, or brilliance of, especially by admixture. shares of NetRatings. |
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