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Netratings buys Jupiter Media Metrix and interest in eRATINGS.

NetRatings (Milpitas, CA), a company in which VNU (Haarlem, Neth.) has a 64% interest, has agreed to acquire Jupiter Media Metrix (New York) for $71.2 million. In addition, NetRatings has agreed to purchase the 80.1% of ACNielsen eRatings.com it does not currently own in a stock deal valued at $16.4 million. At present, ACNielsen eRatings.com is a joint venture of VNU subsidiary ACNielsen and eRatings.

NetRatings is a provider of Internet audience measurement information and analysis. It covers Internet and new technology research areas, including Internet audience and advertising measurement and analyst research services. It reported revenue of $20.4 million for the year ended Dec. 31, 2000. Jupiter Media Metrix provides Internet and new technology analysis and measurement. Jupiter reported pro forma revenue of $142.8 million for fiscal year 2000.

Under terms of the Jupiter deal, Jupiter stockholders may elect to receive 0.149 NetRatings shares or $1.95 in cash in exchange for each Jupiter share. The agreement provides that no more than 50% nor less than 30% of the deal's value will be paid in cash.

Currently, ACNeilsen eRatings, an Internet audience measurement company with operations outside the U.S., is a joint venture 80.1% owned by ACNeilsen and 19.9% owned by NetRatings. After the deals have closed, VNU will retain up to 57% ownership of all outstanding or diluted shares of NetRatings.
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Comment:Netratings buys Jupiter Media Metrix and interest in eRATINGS.
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 31, 2001
Words:234
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