Netopia Enhances eSite Builder Platform for Carriers and Service Providers; eSite Builder 4.0's New Click-It Editing Streamlines Web Site Production and Management.

EMERYVILLE, Calif. -- Netopia, Inc. (Pink Sheets:NTPA), a market leader in broadband gateways and service delivery software, today announced eSite Builder version 4.0. Netopia's eSite platform is a turnkey Web site development and management solution that enables carriers and Internet service providers to cost-effectively deliver fully-customizable Web sites to their small business customers as a value-added service. Containing more than 75 new feature and performance innovations, eSite Builder 4.0 has been designed to make it easier and even more efficient for Web development houses to produce, deploy, and manage thousands of privately-labeled Web sites.

With eSite Builder 4.0, carriers and service providers can choose from hundreds of templates, which can be modified using "What You See Is What You Get" (WYSIWYG) editing tools with seamless backend data integration. For mass-site fulfillment houses, this provides greater versatility in creating and servicing a higher volume of custom-branded Web sites in less time, thereby increasing staff efficiency, boosting customer loyalty and improving their return on investment.

"The evolution of the eSite platform reflects the changing landscape of people's online habits and what our service provider partners need in order to increase the profitability of their Web hosting services," said Jeff Porter, vice president of product marketing at Netopia. "The numerous enhancements found in eSite Builder are derived from our experience in hosting tens of thousands of sites for leading carriers and service providers and reinforce our leadership position within the Web site hosting market."

Major new features in eSite Builder 4.0 include:

--Click-It Editing(TM): eSite Builder's point-and-click WYSIWYG editing brings ease-of-use and flexibility to the process of Web site creation and editing. Similar to arranging a Windows desktop, users simply drag and drop content boxes, images, or other elements to more easily customize the look and feel of the site.

--Dynamic Template and Style Sheets: To meet the challenges of today's demanding hosting environment, Web site pages can be assigned a unique template or share a common template that can automatically update changes to all corresponding pages. With access to eSite Builder's asset library, Web site designers can source images and content from a single location and leverage the Cascading Style Sheets (CSS) function to insure consistent design elements and content throughout the site. This approach greatly improves design efficiency and conserves bandwidth for faster site response.

--Vertical Market Customization: Web site designers may select from a series of market-specific templates such as foodservice, hospitality, floral, and others that are tailored to meet the outward facing and backend needs of their customer's respective industry.

--Third-Party Data Integration: eSite Builder's standards-based technology integrates with third-party CRM solutions for rapid access and fulfillment of managed sites.

--Search Engine Optimization (SEO) Wizard: By analyzing all indexed site content and META tags, eSite Builder 4.0's search engine optimization wizard promotes greater site visibility on popular online search engines as a critical benefit for the small business customer. Additionally, manual changes to META tags may be made to individual pages based on intuitive suggestions offered by the SEO wizard.

--Scaleable Standards-Based Technology: the eSite platform uses the latest in industry Web-hosting technology, such as W3C, Java, Flash, and XML.

--Multi-language Support: To address the needs of a growing number of service providers tasked with creating multi-lingual sites, eSite Builder Web designers can now create individual pages that support any language.

eSite Builder 4.0 is available immediately to Netopia's carrier and service provider partners and is also incorporated in Netopia's turn key Hot Spot solution for splash page and walled garden Web site development. For more information and a tour of eSite Builder's new features go to http://www.netopia.com.

About Netopia

Netopia, Inc. is a market leader in broadband products and services that enable service providers to improve their profitability. Its portfolio of wired and wireless gateways, software, and value-added services enhance revenue generation while reducing costs for carriers and broadband service providers. Netopia's Wi-Fi CERTIFIED(TM) gateways feature 3-D Reach(R) technology for enhanced wireless range, security, and performance. The company has established strategic distribution relationships with leading carriers and broadband service providers including Belgacom, BellSouth, Covad Communications, EarthLink, eircom, Hong Kong Telecom/PCCW, MegaPath Networks, Netifice, SBC Communications, Swisscom, and Verizon. Netopia also offers powerful remote-control software for IT support organizations.

Headquartered in Emeryville, California, Netopia's common stock trades on the pink sheets under the symbol "NTPA.PK." Further information about Netopia can be obtained via phone [phone], fax [phone], or on the Web at www.netopia.com.