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Netopia Demonstrates Broadband Hot Spot and Point-of-Sale Solutions for the Electronic Payment Industry at ETA.


LAS VEGAS -- Netopia, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:NTPA NTPA National Tractor Pull Association
NTPA New Trades Processing Architecture
NTPA Naval Technical Proficiency Assist
), a market leader in broadband gateways and service-delivery software, will showcase its merchant network solutions, including turnkey Wi-Fi Hot Spots hot spots

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 and Point-of-Sale (POS (1) See point of sale and packet over SONET.

(2) "Parent over shoulder." See digispeak.

POS - point of sale
) systems, at the 2006 ETA Annual Meeting and Expo, Tuesday, April 18 through Thursday, April 20, at the Mandalay Bay Convention Center The Mandalay Bay Convention Center is one of the largest privately owned and operated convention centers in the world. The 1 million square foot facility is owned by MGM Mirage. It is attached to the Mandalay Bay Resort and Casino and adjacent to the Mandalay Bay Events Center.  in Las Vegas.

Built on Netopia's award-winning broadband gateways, VGx Quality-of-Service, and 3-D Reach(R) Wi-Fi technologies, Netopia's merchant solutions are flexible, robust, and secure. They provide turnkey functionality for ease of deployment and are readily customizable for specific merchant requirements. Acquiring banks, independent sales organizations (ISOs), and managed service providers can differentiate their service offerings and create incremental recurring revenue by offering Netopia's Hot Spot and POS solutions to their merchant customers.

At the conference, Netopia staff will be available in Booth 742 to field questions and demonstrate a range of merchant technologies and services including:

Wi-Fi Hot Spots

Merchants can drive traffic, enhance the customer experience, and generate revenue by providing high-speed, secure wireless Internet access. Netopia's Wi-Fi Hot Spots are easy to install and activate, providing turnkey access. They are also easy to manage and customize, providing each merchant with the ability to modify access and pricing options to meet their customers' needs and to support marketing initiatives. Netopia Hot Spots even include a customized splash page to greet customers, provide site-specific information, and highlight promotional items. And with Netopia's exclusive Family Friendly Surfing feature, merchants can offer wireless access to customers secure from objectionable content. Select locations of leading merchants, including AAMCO AAMCO Anthony A. Martino Company , Applebee's, Arby's, Burger King, Einstein Brothers Bagels, Fazoli's, LaMadeliene, and IHOP IHOP International House Of Pancakes (restaurant chain)
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IHOP International House of Prayer
IHOP International H2O Project
IHOP International House of Pain
 are currently using Netopia Hot Spots.

Point-of-Sale Solutions

Many merchants still rely on dial-up POS systems. Netopia provides both wired and wireless broadband Internet gateways that allow merchants to complete credit card transactions much more quickly and to offer value-added services like ATM and debit card debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account.  access, lottery terminals, and streaming Internet radio to their customers.

About ETA

ETA, the Electronic Transaction Association, represents more than 500 companies in 7 countries offering transaction processing products and services. The ETA Annual Meeting and Expo is the premier event in the electronic payment industry, bringing together more than 3,000 attendees from leading acquiring banks, ISOs, managed service providers, and others with more than 200 product and service providers.

About Netopia

Netopia, Inc. is a market leader in high-performance broadband customer-premises networking equipment and carrier-class software for the remote management of broadband services and equipment. Netopia's gateways feature advanced technology for triple-play and IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet.  services and remote manageability to ensure service delivery. Netopia also offers remote device management and broadband-enabled services and software for carriers, service providers, and enterprises, enabling support and value-added services across the home or business network. Netopia has established strategic distribution relationships with leading carriers and broadband service providers, including AT&T (formerly SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002.  Communications), BellSouth, Covad Communications, eircom, Swisscom, and Verizon.

Headquartered in Emeryville, California, Netopia's common stock is listed for quotation on the OTC Bulletin Board OTC Bulletin Board

An electronic quotation listing of the bid and asked prices of OTC stocks that do not meet the requirements to be listed on the NASDAQ stock-listing system.
 (OTCBB) System under the symbol "NTPA." Further information about Netopia can be obtained via phone at (510) 420-7400, fax at (510) 420-7601, or on the Web at www.netopia.com.

All company names, brand names, and product names are trademarks of their respective holder(s).
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 17, 2006
Words:543
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