NetSuite's new hosted CRM application integrates order/partner/incentive management.

NetSuite, Inc., a provider of integrated business application software, has launched NetSuite CRM+, a hosted CRM application that integrates order management, partner management, incentive management and project tracking. The application is designed to give growing businesses a 360-degree view of all customer interactions. The new application also offers eCRM, which includes Web site hosting, Web site analytics, customer portals, partner portals and partner management, all for making it as easy to sell and service customers via the Web as it is in person or on the phone. NetSuite CRM+ helps users automates the entire customer lifecycle--from a Web site visitor (i.e., a potential customer), to an interested lead, to a qualified prospect, to a customer who has actually placed an order, to servicing that customer and, finally, to guiding that customer to re-purchase. It manages the complete process from lead to prospect to customer in a single system, regardless of channel. It incorporates the corporate Web site into the selling process; and the system captures customer data natively, including customer purchases. The new NetSuite CRM+ further adds new functionality: order management; upsell/cross-sell; incentive management; project tracking; Web hosting and analytics; customer portal; and partner management.

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