NetRatings acquires ACNielsen eRatings.com for stock.NetRatings, Inc. (Milpitas Milpitas (mĭl'pē`təs), city (1990 pop. 50,686), Santa Clara co., W Calif., a suburb of San Jose, southeast of San Francisco; inc. 1954. Manufactures include computers and paint. , CA), a company that provides Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the audience measurement and analysis and in which VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User (Haarlem Haarlem (här`ləm), city (1994 pop. 150,213), capital of North Holland prov., W Netherlands, on the Spaarne River, near the North Sea. , Neth.) has a 64% interest, has acquired the 80.1% of ACNielsen ACNielsen is a global marketing research firm, based in Schaumburg, Illinois. This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to give marketers reliable and objective information on the impact of marketing and sales programs. eRatings.com it does not currently own in a stock deal valued at $9.6 million. AGNielsen eRatings is a joint venture of VNU subsidiary ACNielsen and eRatings. With operations outside the U.S., ACNielsen eRatings is a global service for tracking audiences, advertising and user activity on the Internet. NetRatings has acquired the 81% of the company it does not already own for about 750,000 shares of NetRating stock. VNU continues to own, through ACNielsen and Nielsen Media Research, a majority of the NetRatings shares outstanding and its designees continue to comprise a majority of the NetRatings directors. NetRatings is a provider of Internet audience measurement information and analysis. It covers Internet and new technology research areas, including Internet audience and advertising measurement, as well as analyst research services. In related news, NetRatings has acquired the @plan research product line from DoubleClick Inc. (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ) for $18.5 million in cash and stock. @plan is a syndicated survey-based audience measurement tool for Internet media planning, buying and selling. The purchase includes the product line, its base of over 200 clients, technology, historical data and related intellectual property. The two companies have also formed a multi-year research partnership that provides for the integration of Nielsen/NetRatings and @plan research data into DoubleClick's ad management products and services. In April, NetRatings acquired the AdRelevance (Seattle, WA) online advertising measurement division of Jupiter Media Metrix (New York) for $8.5 million. |
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