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NetLive Communications signs agreement with Dr. William Masters.


NEW YORK--(BUSINESS WIRE)--Sept. 19, 1996--

To Jointly Develop Video Conferenced Sexual Therapy Service

NetLive Communications Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: NETL NETL - A semantic network language, for connectionist architectures.

["NETL: A System for Representing and Using Real-World Data", S.E. Fahlman, MIT Press 1979].
, NETLW) announced today it has signed a letter of intent with Dr. William Masters
William Masters should not be confused with Robert E. L. Masters, who also researched and wrote on the subject of sexology.
William Masters was also the birth name of musician Gordon Stretton.
, co-founder of the Masters & Johnson Institute and the father of contemporary sex therapy, for the joint development of a videoconferenced sexual therapy service on the Internet.

Under the terms of the agreement, NetLive will provide all technological aspects for the project, including videoconferencing, electronic commerce, scheduling, billing and World Wide Web page design and maintenance. NetLive will also retain therapists, develop a referral network for on-line patients and market and promote the service.

The company said Dr. Masters will personally supervise all substantive aspects of the project, including the recruiting, training and hiring of therapists. In conjunction with the live, videoconferenced therapy service, NetLive and Dr. Masters will jointly develop a free, on-line library of sex therapy literature, which will include selections from Dr. Master's extensive writings on the topic.

Laurence Rosen, NetLive's president, stated, "This is an extensive project which we expect will be well received by Internet users. We are pleased to have this opportunity to work with an individual of Dr. Masters' ability and reputation."

NetLive pointed out that while the agreement contains an exclusivity clause for both parties during its term, the agreement expressly permits either party to engage in discussions with Dr. Masters' former co-author, Dr. Virginia Johnson, and/or the Masters & Johnson Institute regarding the possibility of their joint endorsement of this project.

Dr. Masters began researching human sexual function at the Washington University School of Medicine Washington University School of Medicine, located in St. Louis, Missouri, is one of the most competitive and highly regarded medical schools and biomedical research institutes in the United States. . He and Dr. Johnson undertook the first scientific study of the physical aspects of sexuality. Their data, which was the only reliable data in the field, served as the basis for their first book, and national bestseller, Human Sexual Response. Doctors Masters and Johnson Masters and Johnson, pioneering research team in the field of human sexuality, consisting of the gynecologist

William Howell Masters, 1915–2001, b. Cleveland, and the psychologist

Virginia Eshelman Johnson, 1925–, b.
 thereafter founded the Masters & Johnson Institute in St. Louis in 1964 to provide qualified sex therapy.

NetLive Communications Inc. is the first company to provide live, one-on-one, videoconferenced entertainment, educational and counseling services over the Internet. The company utilizes proprietary technologies that allow customers to videoconference with the company's licensed professionals and entertainment performers over the Internet in an interactive and user-friendly environment.

CONTACT: NetLive Communications Inc., New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 

Laurence Rosen, 212/343-7082

or

KCSA KCSA Krannert Center Student Association
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KCSA Kyiv City State Administration
KCSA Kalamazoo Christian School Association
KCSA Kentucky-Canadian Studies Association
 Public & Investor Relations Investor relations

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, New York

Joe Mansi/Paul Holm

212/682-6300 ext. 205/201
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 19, 1996
Words:400
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