NetGravity hires Internet advertising veteran to help standardize Internet advertising and engage the advertising community; Pathfinder founder Eduardo Samame named as NetGravity director of business development.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--April 22, 1997--NetGravity(TM), the proven leader in online Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. management software, today announced a new director of business development, Eduardo G. Samame. Samame will foster NetGravity strategic alliances, promote the new NetGravity Developers Program and increase the implementation of standards for Internet advertising. He will be based in NetGravity's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of office. "As a founder of Pathfinder pathfinder /path·find·er/ (path´find?er) 1. an instrument for locating urethral strictures. 2. a dental instrument for tracing the course of root canals. path·find·er n. , the second Web site in the world to incorporate advertising, and as a forerunner A family of ATM adapters from Marconi (formerly Fore Systems). See Marconi. in developing advertising management systems, Eduardo will be a driving force in addressing all of our customers' needs," said John Danner, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of NetGravity. Previously, Samame held a variety of positions at Time Inc., beginning in 1992 as a production manager for Time Inc. Television Program Development. Samame was later named ad technology manager and became responsible for Time Inc.'s World Wide Web advertising operations and technology implementation. In addition to working on corporate marketing and PR efforts at the national and international level, Samame was a pioneer in Time Warner's interactive television efforts, the Full Service Network (FSN (Full-Service Network) A communications network that provides shopping, movies on demand and access to databases and a variety of interactive services. ) in Orlando. During his career, Samame conceptualized PathTrax, a proprietary reporting system, built an ad operations organization, and developed his own ad management system. "Coming from one of the biggest customer sites on the Web, I know the importance of involving customers every step of the way," said Samame. "In my dealings with partners, agencies, and advertisers for NetGravity, I will maintain the focus on customer needs and satisfaction." As the director of business development, Samame will concentrate on managing the process and prioritization of the new NetGravity Developers Program, an effort to develop standards for Internet advertising. Samame's past experience with advertising agencies will assist him in his role as the main agency contact for NetGravity. In doing this, he will also promote the Powered by NetGravity co-marketing program, an opportunity for sites that utilize the industry-leading AdServer software to be recognized by advertisers and agencies. About NetGravity NetGravity, founded in September 1995 and based in San Mateo, is the proven leader in online advertising management software. Customers include Netscape, Time Inc.'s Pathfinder, Quote.com, CondNet, Individual Inc., The Chicago Tribune Chicago Tribune Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper , National Geographic, Forbes, Barron's Online and The Red Herring's herring herring, common name for members of the large, widely distributed family Clupeidae, comprising many species of marine and fresh-water food fishes, including the sardine (Sardinia), the menhaden (Brevoortia), and the shad (Alosa). .com. NetGravity can be found on the World Wide Web at http://www.netgravity.com . -0- Samame's contact information is as follows: Eduardo Samame 153 East 53rd Street New York, NY 10022 Phone: (212) 292-6484 Fax: (212) 292-6314 Email: esamame@netgravity.com CONTACT: NetGravity Ann Burgraff, 415/655-4797 ann@netgravity.com or Alexander Communications Susan Payne, 415/923-1660 spayne@alexander-pr.com |
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