NetGenesis Executive Forum to Discuss The New E-Metrics, Transforming E-customer Data Into Business Success.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--May 30, 2000 Six-City Tour to Educate Executives on Effectively Converting Online Customer Data into Competitive Advantage NetGenesis Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : NTGX), a leader in providing e-customer intelligence to Internet-enabled and Fortune 500 enterprises, today announced the E-Metrics Executive Forum, an interactive session to discuss the latest methodologies for transforming online customer data into e-business success. This seminar series, beginning May 31, 2000, will enable attendees to collaborate with NetGenesis and Target Marketing on the results of their recent E-Metrics industry study and learn about the new e-metrics successful businesses are using to increase their bottom line. Attendees can obtain additional information and register for the event on the NetGenesis Web site at http://www.netgen.com/events/execforum/index.shtml. "Our research revealed that while senior managers at today's leading e-businesses recognize the tremendous value of tracking customer activity, they are literally drowning in data and lack the resources and expertise to deal with this torrent effectively," said Matt Cutler, co-founder at NetGenesis and co-author of the E-Metrics study. "The goal of this seminar series is to further explore our research findings and to empower attendees with specific strategies and techniques for extracting critical business insights from their e-customer behavior data turning it into meaningful results and actionable business intelligence." The New E-Metrics forum will feature presentations by Matt Cutler, Jim Sterne Jim Sterne is an author and speaker on Internet marketing, E-mail marketing and Web analytics. He is president of the Web Analytics Association and produces the Emetrics Summit. , president of Target Marketing and co-author of the E-metrics study, and Rich Berkman, senior analytic consultant at NetGenesis. Forums will take place from 8:00 am to 12:00 pm on the following dates: May 31 - Boston (Sonesta Hotel) June 1 - New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of (Kitano Hotel) June 2 - Chicago (Fairmont Hotel) June 12 - Dallas (Westin Galleria) June 13 - San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden (Grand Hyatt) June 14 - Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. (Regal Biltmore Hotel Biltmore Hotel is the name of a hotel chain created by hotel magnate John McEntee Bowman. The name evokes the Vanderbilt family's Biltmore Estate, whose buildings and gardens within are privately owned historical landmarks and tourist attractions in Asheville, North ) The E-Metrics study, E-Metrics: Business Metrics for the New Economy, is currently available on the NetGenesis Web site at http://www.netgen.com/emetrics/. The study defines and standardizes a new set of metrics critical to e-business success, including the personalization index, seducible moments and the freshness factor. During the New E-metrics sessions, attendees will discover the common challenges facing e-business managers today and how applying these new metrics will conquer them. "We know how to crank out financial reports to judge how well the company is doing," said Jim Sterne, president of Target Marketing and co-author of the E-Metrics study. "But now it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a to come up with some metrics to help gauge the health of our Web efforts. Pageviews and clickthroughs just aren't enough to tell us if the expenditure is paying off." About NetGenesis NetGenesis, the leader in e-customer intelligence, helps businesses leverage the Web to succeed in the Net economy. Through an unmatched combination of software and consulting services, NetGenesis offers the sharpest picture of online customers, revealing behavior patterns critical to e-business success. The company's core product, NetAnalysis, transforms e-customer data into effective marketing initiatives and provides a unique drill-down capability that allows users to answer vital business questions. Over 400 Fortune 1000 and Internet-enabled companies use NetAnalysis including Bell Atlantic, Charles Schwab Charles Schwab can refer to:
v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves v.tr. 1. To weave together. 2. To blend together; intermix. v.intr. , Oracle, Net Perceptions, the Sun-Netscape Alliance (Sun-Netscape Alliance, Santa Clara, CA) A joint venture of Sun and Netscape to market Netscape's Web-based software products. The Alliance was formed when AOL acquired Netscape in 1999 to take advantage of the fact that the bulk of Netscape software was already running on Sun hardware. and Vignette. For more information contact 617-665-9200 or visit http://www.netgen.com. About Target Marketing Target Marketing provides Internet marketing strategy consulting. Jim Sterne, author of four books on Internet advertising, marketing and customer service, is an internationally known consultant and speaker. Target Marketing can be found on the World Wide Web at http://www.targeting.com. NetGenesis is a registered trademark. NetAnalysis is a trademark of NetGenesis Corp. Other company names and products are trademarks or registered trademarks of their respective companies. |
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