NetCreations Announces Double Lotto Sweepstakes.

Business & High Tech Editors

NEW YORK--(BUSINESS WIRE)--Oct. 17, 2000

NetCreations, Inc. (Nasdaq: NTCR), the leader in 100% Opt-In(R) email marketing, today announced the upcoming launch of Double Lotto(TM), a private-label sweepstakes program that will enable NetCreations' more than 350 partner Web sites to gather more names and generate additional advertising revenue by offering visitors a chance to pick seven lucky numbers and win a $10 million grand prize.

Similar to NetCreations' opt-in email signup forms, Double Lotto(TM) will provide PostMasterDirect.com partner sites with an additional "front door" to drive more Internet users into NetCreations' database of more than 16 million Internet consumers and businesspeople who have opted in twice to receive marketing messages on topics of interest. In addition to boosting list signups, Double Lotto(TM) will also help partner sites generate additional advertising revenue on a cost-per-click and cost-per-action basis through newsletter subscriptions and free offers offered to Double Lotto(TM) players.

In keeping with NetCreations' long-standing commitment to Internet privacy, Double Lotto(TM) will maintain NetCreations' strict double opt-in data collection policy. Players will not be required to accept email marketing messages as a condition of entering the drawing; they will only receive messages if they choose to opt in when they register to play. What's more, players' email addresses and other personally identifiable information will be protected by NetCreations' proprietary double opt-in process, requiring them to confirm their signup requests by clicking through on a hotlink embedded in the message. None of the information gathered from the registration form will be shared on a personally identifiable basis with marketers who rent the Double Lotto(TM) lists, advertise in the Double Lotto(TM) newsletter or post offers on the Double Lotto(TM) registration form.

"Lotto is one of the hottest applications on the Net today, and Double Lotto(TM) offers our PostMasterDirect.com partner site yet another exciting way to monetize their traffic by driving even more Internet consumers into our database to receive offers about topics of interest," said Rosalind Resnick, NetCreations' Chairman and Chief Executive Officer. "Marketers will now have a chance to reach these members through opt-in email lists, newsletters and cost-per-action offers to find customers in a better, faster and smarter way than ever before."

Double Lotto(TM) will launch on October 23 as a stand-alone site; the program will be rolled out to partner sites by the end of the year. For more information, check out http://www.doublelotto.com/.

About NetCreations

NetCreations, Inc. (Nasdaq: NTCR), the leader in 100% Opt-In(R) email marketing services, specializes in email address list management, brokerage and delivery. Through its PostMasterDirect.com service, NetCreations has conducted marketing campaigns on behalf of over 2,000 direct marketing clients to targeted consumers in its database of over 16 million 100% Opt-In(R) email addresses. These addresses belong to Internet users who have requested promotional information related to specific topics of interest (opt in) and confirmed their request (double opt in). NetCreations manages opt-in email lists for more than 350 third-party Web sites including internet.com, About.com, CNET and FortuneCity.com. NetCreations protects the privacy of consumers on the Internet by not disclosing email addresses or any other personally identifiable information to direct marketers.

NETCREATIONS, POSTMASTER AND 100% OPT-IN are registered trademarks of NetCreations, Inc. NetCreations has filed applications to register POSTMASTERDIRECT.COM. Other company and product names herein may be trademarks of their respective owners. For more information on NetCreations, visit http://www/netcreations.com.

This release contains forward-looking statement that are subject to risks and uncertainties including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, reliance on key strategic alliances, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.