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NetCracker Brings Message of Innovation, Leadership, and Customer Success to TeleManagement World Dallas 2006.


Service Layer Transformation at the Core of Innovation and Adoption

WALTHAM, Mass. -- NetCracker Technology announced today that it will be demonstrating its product innovation, market leadership, and successful deployments of OSS Oss (ôs), city (1994 pop. 62,141), North Brabant prov., S Netherlands; chartered 1399. It is a significant industrial center. Manufactures include meat products, chemicals, pharmaceuticals, electrical equipment, and metalware.  solutions with leading providers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  at the TeleManagement World Americas, the world's largest OSS/BSS exhibition, taking place from December 4-7 at the Adam's Mark Adam's Mark is a chain of five upscale hotels in the United States. The chain was founded in the early 1970s by Fred Kummer and the chain is currently owned by HBE, Inc., which was also founded by Kummer.  Hotel in Dallas. NetCracker is a Gold Sponsor of the show, and will be hosting and participating in numerous events throughout the conference. The company will be exhibiting in Booth #200.

NetCracker's innovative Service Layer Transformation[TM] approach lies at the core of these engagements in Dallas. Using its complete end-to-end OSS solutions, its customers have undertaken OSS transformation projects for new networks and to deliver converged services. NetCracker will be demonstrating a number of innovative approaches involving IP networks, content and multi-media services, and Service Oriented Architecture (SOA (1) (Start Of Authority) The first record in a DNS zone file. See DNS records.

(2) (Service Oriented Architecture) The modularization of business functions for greater flexibility and reusability.
).

"NetCracker continues to build a leadership position among American operators," said Andrew Feinberg, NetCracker's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "As the OSS space continues to consolidate, NetCracker plays a central role helping carriers transform themselves to be more competitive and deliver innovative new services."

After opening the show with its invitation-only VIP reception on Monday, December 4Coin conjunction with the TMFCoNetCracker will participate in a series of showcase events that include the following:

Tuesday, December 5

* NetCracker will participate in a special Business Week Executive Roundtable from 2:00-3:00 p.m. in EXEC1 (Adam's Mark Hotel). This roundtable will host TELUS TELUS Telemetric Universal Sensor , a leading NetCracker customer, and will discuss Service Transformation undertaken by operators.

Wednesday, December 6

* NetCracker will host a breakfast presentation delivered by Arthur J. Musgrove, Director, Business Transformation & Chief Technology Officer for TELUS from 8:00-9:00 a.m. in City View 8 (Adams' Mark Hotel, 4th floor). The presentation is titled "Using OSS/IT to Drive TELUS' Business Transformation" and will provide key insights into TELUS' unique approach and success in delivering new converged services over a diverse infrastructure.

* Sanjay Mewada, NetCracker's Vice President of Strategy, will present "Lessons on Acquisition: Building one of the Largest CLECs in the U.S." This session runs from 9:25-9:45 a.m. at the Executive Summit, EXEC 4.

Thursday, December 7

* NetCracker will host a breakfast panel titled "Service- vs. Network-Centric OSS: Opportunities & Challenges" from 8:00-9:00 a.m. in City View 8. The panel will consist of AJ Musgrove, Director, Business Transformation & CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  for TELUS; Shira Levine The subject of this article may not satisfy the notability guideline for Biographies. If you are familiar with the subject matter, please expand or rewrite the article to establish its notability. , Senior OSS Analyst, IDC; and NetCracker's Sanjay Mewada. The panel will be moderated by Tim McElligott, Senior Editor, Telephony.

* Sanjay Mewada will chair the Operations Summit sessions on Thursday and will also present a session titled "Best Practices in IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet.  Deployment" from 9:05-9:25 a.m. in OPER OPER Operational
OPER Operator/Operations
9.

Catalyst Project Demonstration

NetCracker is an active participant in the NGN (Next Generation Networks) An umbrella term for mixed voice and data networks running over the IP protocol. See IP Multimedia Subsystem.  OSS Blueprint Catalyst project, which is sponsored by France Telecom. The project focuses on implementing standards-based OSS for accelerating converged product delivery.

NetCracker joined the Catalyst project at the onset of Phase III Noun 1. phase III - a large clinical trial of a treatment or drug that in phase I and phase II has been shown to be efficacious with tolerable side effects; after successful conclusion of these clinical trials it will receive formal approval from the FDA  to broaden the project's scope. The project will demonstrate how it has created a holistic solution by bringing together elements of network and IT infrastructure, product and service catalog, and end-to-end fulfillment including order management, provisioning and activation, and inventory. The demonstration will also prove the co-existence of all the elements in a Service Oriented Architecture (SOA) and will further accelerate the development of standards and guidelines for NGOSS NGOSS New Generation Operations Systems and Software
NGOSS New Generation Operations Support Systems
NGOSS Next Generation Operational Support System
, including IMS/SDP.

Demonstration Times

Demonstrations will take place in the Catalyst Theater, Booth #1 at the following times:

ua Tues: 2:00 & 5:00 p.m. ua Wed: 12:30 & 2:30 p.m. ua Thurs: 11:25 a.m. & 2:00 p.m.

To set up a meeting with NetCracker executives at the show, please contact Jill Roman at 215-504-4272, or email her at jill@smartmarkusa.com

About NetCracker Technology

NetCracker Technology is the leading global Solution Company enabling Service Providers to rapidly deliver and effectively manage convergent and content-rich offerings. NetCracker delivers service and resource management through its software and implementation expertise. NetCracker's pre-integrated product modules include Service Inventory, Resource Inventory, Service Provisioning & Activation, Discovery & Reconciliation, Design & Planning, Customer Impact Analysis, Outside Plant, Order Management, Asset Management, and Telecom Cost Management. Founded in 1993, NetCracker Technology is headquartered in Waltham, MA, and can be reached at (Tel) 1-781-419-3300, (Fax) 1-781-419-3301, or www.netcracker.com.

NetCracker is a registered trademark of NetCracker Technology Corp. All other company or product names mentioned in this press release may be trademarks or registered trademarks of the respective companies of which they are associated.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 28, 2006
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