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NetBank Rebrands RBMG, Inc.; RBMG Assumes NetBank Name; Will Operate as Division of the Bank.


ATLANTA -- NetBank, Inc. (Nasdaq: NTBK), a diversified financial The diversified financial services segment includes a range of consumer and commercially-oriented companies offering a wide variety of products and services, including various lending products (such as home equity loans and credit cards), insurance, and securities and investment  services provider and parent company of NetBank(R) (www.netbank.com), today announced that its wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
, RBMG RBMG Resource Bancshares Mortgage Group, Inc , Inc., will operate as a division of the bank effective today. The Correspondent and Wholesale Lending divisions will now be known as NetBank Funding Services. The company's private-label mortgage processing division will continue to operate as Resource Mortgage Solutions(SM).

"Our goal has always been to be our customer's primary choice as a full-service financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 provider," said Douglas K. Freeman, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , NetBank, Inc. "In order for us to achieve that goal, it's critical that we present a seamless experience to the customer, and that includes having a consistent brand."

"Growing our customer base while cross-selling our array of financial products and services to our various customer segments is a primary focus," said Jerry McCoy, chief marketing, product and segmentation executive, NetBank, Inc. "Rebranding RBMG as NetBank will strengthen our cross-sell initiatives, especially within our mortgage business. Changing the name is also an important part of our efforts to build more brand awareness for NetBank. For example, we recently began testing some new advertising in key markets that highlights the depth and breadth of our services."

NetBank's conforming mortgage operations will continue to be based in Columbia, S.C.

About NetBank, Inc.

NetBank, Inc. (Nasdaq: NTBK) operates with a revolutionary business model through a diverse group of complementary financial services businesses that leverage technology for more efficient and cost effective delivery of services. Its primary areas of operation include personal and small business banking, retail and wholesale mortgage lending, and transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time.

Transaction processing systems are the backbone of an organization because they update constantly.
. For more information, please visit www.netbank.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 1, 2004
Words:279
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