Nestle Foodservices North America Selects IRM'S Ntellinet Suite to Enhance Activity Planning, Execution and Reporting Capabilities.

Solution Combines NPD Data with Call Planning and Activity Data in Sales Discovery System[R] to Optimize Return on Time Invested

DALLAS -- IRM Corporation, a leading provider of sales analytics, forecasting, promotion management and business intelligence solutions for the food and beverage industry, today announced Nestle FoodServices North America's decision to incorporate IRM's new Ntellinet[R] Suite to assist in improving its activity planning, execution and analytics.

Nestle FoodServices North America provides the foodservice industry with operational solutions and leading brands including STOUFFER'S[R], MINOR'S[R], CHEF-MATE[R], NESCAFE[R] and NESTLE[R] COFFEE-MATE[R].

Bob Elliott, vice president, sales for Nestle FoodServices North America, identified the key reasons for its selection of IRM to manage this critical business process. "IRM is on the leading edge of combining demographic market data with a company's sales information to identify the most logical operator targets. By utilizing IRM's Sales Discovery System and its industry expertise, we can convert this data into meaningful market knowledge and action. Additionally, we will assist our brokers by minimizing the need for duplicate data entry into a proprietary call reporting system."

IRM's portable reporting/analytics can be accessed on individual computers without a connection. The system is simple, fast, and easily customizable. "We are looking forward to working with IRM and the Ntellinet system," added Elliott.

Dean Abrams, president and chief operating officer of IRM Corporation, acknowledges the current Certified Ntellinet Partners who helped make Ntellinet a reality. "I commend MCS, Foodmark and Becton Schantz, our current Certified Ntellinet Partners, for stepping up and leading in this industry-critical project, and I continue to invite other broker system providers to join in this important initiative. Agencies/brokers need this kind of process in place to mitigate the tremendous amount of duplicate data entry that manufacturer-proprietary systems require, and Ntellinet allows brokers to use their own respective legacy systems to collect and share relevant information with approved supply chain parties."

About Ntellinet Suite

The Ntellinet Suite combines the industry-standard Sales Discovery System business intelligence tool with ShareLytics[R], a foodservice syndicated dataset from NPD group to help foodservice manufacturers target the right operators for their products. The suite includes a process for gathering broker call planning and activity data from each broker's own legacy system, minimizing duplicate data entry for brokers, and ports all information into the Sales Discovery System for robust analytics.

About IRM Corporation

IRM Corporation provides sales, marketing, promotion management and business intelligence solutions to manufacturers, distributors and brokers in the food and beverage industry. IRM's product and service offerings include business intelligence, reporting and analysis systems, forecasting and budgeting systems and promotion/trade spend management systems. For additional information, please visit www.irmcorporation.com.

About Nestle FoodServices

Nestle FoodServices North America is dedicated to bringing great-tasting food and beverage products, quality brands, and business-building solutions to the foodservice industry. From innovative beverage systems under the NESCAFE[R] and NESTLE[R] COFFEE-MATE[R] brands, to on-trend culinary items from STOUFFER'S[R], MINOR'S[R], and HOT POCKETS[R] brand sandwiches, Nestle FoodServices meets the needs of foodservice operators while satisfying the tastes of the out-of-home consumer. Nestle FoodServices North America is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company -- with sales of $73 billion. For foodservice product news and information, call 1-800-288-8682 or visit Nestlefoodservices.com.