Neotonus, Inc. Appears on Alexander Haig's World Business Review TV Series.

Business Editors/Health & Medical Writers

BOCA RATON, Fla.--(BUSINESS WIRE)--April 4, 2000

Multimedia Productions (USA), Inc. is proud to announce the appearance of Tony Morris, CEO & President, Neotonus, Inc., on World Business Review. The weekly television series is hosted by General Alexander Haig, Secretary of State during the Reagan administration. The topic of the discussion is Women's Healthcare Issues, on episode no. 707-A.

"Neotonus was selected to appear on the program because it has developed patented techniques for providing healthcare solutions that are reducing healthcare costs, improving outcomes and enhancing patients' quality of life," said Ron Goldfinger the show's Coordinating Producer.

The medical community is constantly seeking less invasive and more therapeutic options for treating a variety of disorders. Neotonus has discovered a revolutionary and completely non-invasive new way to improve symptoms and possibly effect a cure for some of these illnesses. The company is the inventor of Extracorporeal Magnetic Innervation (ExMI(TM)) technology which combines a basic principle of magnetics with the body's own physiology to provide a non-invasive and painless treatment for a growing number of neurologic and neuromuscular disorders.

This innovative technology is providing a new means to interface to the body's central nervous system. ExMI is the first and only technology of its type approved by the FDA for any medical application. Already in use to treat urinary incontinence - a condition that impacts an estimated 17 million American women - and to perform physical therapy treatments requiring muscle re-education or improved circulation, ExMI may also have applications for a variety of other neurological conditions, including depression, epilepsy and Alzheimer's disease.

Appearing on the show with Morris is Leslie Benet, Ph.D., Professor, UCSF School of Pharmacy. Dr. Benet said one of the most obvious benefits of this technology is the fact that "these magnetic fields can enter the body, affect their target and exit without side effects." Morris explained that the technology utilizes highly focused magnetic pulses to reach deep into the body and effectively `turn on' a particular physiological mechanism.

Neotonus originally developed ExMI in collaboration with physicians at Emory University School of Medicine and engineers at Georgia Tech and holds a broad range of patents for its pulsed magnetic technology for medical applications. The patents are based on the unique ability of ExMI technology to focus its high energy pulses to penetrate deep into tissue, without pain or side effects.

Another benefit from this type of treatment is the money that it saves. "Less invasive usually means lower costs," said Morris, who added, "it also means a better quality of life for the patient." Very few medical therapies provide a higher level of clinical outcome, are less costly than conventional therapies, while allowing the patient to maintain or improve her quality of life. With its revolutionary new technology, Neotonus is addressing all of these issues. Magnetic neuromodulation is "bloodless medicine," said Morris. The savings in healthcare costs are obvious, since these therapies do not require hospitalization, surgical suite expense, recovery rooms or drugs.

This technique is a vast improvement over long-term drug therapies, since they do not change or improve the condition that is creating the symptom. Rather, drugs simply mask symptoms or provide for a missing component in the body's biochemistry. Neotonus' technology goes to the root of the problem and fixes it, eliminating the need for long-term drug therapies or surgical intervention.

Taped in Washington, D.C., World Business Review currently airs on PBS the Business Channel, and in prime business slots in numerous Public Television markets, including San Francisco and New York. The weekly series can also be viewed on TWA, United Airlines, or from any desktop computer via AENTV.

Individual videotapes or continuing education systems (via Indiana State University) are available by calling 1-800-WBR-1032, or by visiting www.wbrtv.com, which showcases feature topics and specific companies' technology.