Neopets, Inc. and Limited Too Partner to Launch Nationwide Exclusive Neopets Themed CD Case Promotion.NEW ALBANY, Ohio New Albany is a village in Franklin and Licking Counties in the U.S. state of Ohio, just northeast of the state capital of Columbus. Most of the village is located in Franklin County; only a small portion of the village extends into adjacent Licking County. -- Online youth entertainment company Neopets, Inc. has partnered with specialty 'tween retailer Limited Too to offer a selection of exclusive Neopets themed CD/DVD cases at all 568 Limited Too stores beginning February 11. The plush-covered, padded CD cases, which hold 8 compact discs each, come in three different colors with images of popular Neopets characters - a Uni, a Gelert and an Aisha. The CD cases are a great value at only $2.90 with any purchase at any Limited Too store, while supplies last. "Neopets is one of the most exciting companies we have had the pleasure of working with over the last few years," said Limited Too Executive VP of Merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. , Design and Fashion, Paula Damaso, "and we are excited to strengthen our relationship with Neopets through this fun joint promotion." In addition to the in-store promotion, Neopets is launching a Limited Too themed Immersive Advertising activity on the Neopets website. Site members can play the new Limited Too Mix 'n' Match game to earn the website's virtual currency - Neopoints(R). Neopets players can then use their Neopoints to "shop" for their virtual Neopets, which come in such fanciful fan·ci·ful adj. 1. Created in the fancy; unreal: a fanciful story. 2. Tending to indulge in fancy: a fanciful mind. 3. species as Shoyrus, Kacheeks, and Kougras (just to name a few). Other site activities include trading virtual items with friends online, playing over 100 online games, writing for the online newspaper (The Neopian Times The Neopian Times is the online newspaper of the virtual pet site Neopets. Users of Neopets can submit assorted works set in Neopia, such as comics, short stories, articles and series. ), and exploring the ever-expanding world of Neopia(R). "Limited Too has been an outstanding partner since we began working together nearly 3 years ago," said Neopets' Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , Lee Borth. "We are pleased to further extend our reach to the Limited Too customer through this promotion and to provide valuable national exposure of the Limited Too brand to our Neopets members." About Neopets The privately held Neopets, Inc. owns and operates Neopets.com, the world's leading online global youth community. The Neopets(R) website has registered more than 25 million members, and generates more than 7 billion page views per month worldwide. Neopets' Immersive Advertising is an innovative concept that integrates advertisers' products and services into the site's content in a highly interactive and engaging manner, and has been embraced by numerous Fortune-1000 companies targeting the youth market. Neopets is headquartered in Glendale, California Glendale is a city in Los Angeles County, California, United States. It lies at the eastern end of the San Fernando Valley, is bisected by the Verdugo Mountains, and is an important suburb in the Greater Los Angeles Area. . About Limited Too Limited Too is a leading specialty retailer of apparel and accessories for active, fashion-aware 'tween (ages 7 to 14) girls. The company currently operates 568 stores in 46 states and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. , and has a select number of internationally franchised stores. Limited Too publishes a catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. coinciding with key 'tween shopping times throughout the year and conducts e-commerce on its Web site, http://www.limitedtoo.com. Limited Too is owned and operated by Ohio-based Too, Inc. (NYSE NYSE See: New York Stock Exchange :TOO) |
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