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Neon Technology Partners with Ezenet Limited to Bring the Internet into Australasian Homes.


MILPITAS, Calif.--(BUSINESS WIRE)--Dec. 9, 1999--

Neon's Intel Powered Set-top Boxes Bring the Internet

from the Computer to the Television Set

Neon Technology, Inc. today announced an exclusive license agreement with Ezenet Limited (Perth, Australia Perth may refer to:
  • Perth, Western Australia, the capital of the Australian state of Western Australia
  • City of Perth, a Local Government Area in and around the central business district of Perth
) to sell set-top boxes to Australasian consumers.

Ezenet will offer Neon's products through the giant Harvey Norman Harvey Norman is a large retailer of electrical, computer, furniture and bedding goods based in Australia. It is effectively a franchise and the main brand owned by Harvey Norman Holdings Ltd.  retail chain. Ezenet is also working with such industry leaders as UUnet and DoubleClick.

Neon Technology's set-top boxes, which will be distributed under the Ezenet brand, feature web browsing and e-mail capabilities, as well as the industry's first available Internet picture phone, all for use with a standard television set. These set-top boxes are specially designed for ease-of-use, especially for those consumers with little or no computer experience.

"Neon's goal is to provide worldwide consumers with the benefits of Internet access See how to access the Internet. , through their televisions, and Ezenet is the ideal partner for our efforts in Australia," said Yen-Pin Chou, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Neon Technology.

"Ezenet's strong partnerships with industry leaders, and the depth of its experience in bringing the Internet to the Australian marketplace will help ensure the success of our joint efforts in providing consumers with a quality Internet experience."

"We are delighted to be the exclusive licensee for Neon Technology in Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. ," said Linton Chapman, Ezenet Limited's Managing Director. "We plan to leverage Neon's innovative set-top box technology in taking the Internet from the personal computer to the television set."

"With over 100 stores across Australia and New Zealand, Harvey Norman is uniquely positioned to bring the greatest exposure to Neon/Ezenet's set-top boxes in the Australian market," said Scott Lindsay, Audio Visual Coordinator at Harvey Norman. "We anticipate significant market acceptance for the set-top boxes, and we value our role as the first retailer to bring it to Australia."

UUNet, an MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device.

(2) (Microwave Communications Inc.
 WorldCom Company, is providing the network infrastructure for Ezenet Internet services. "We are delighted to be providing the national network infrastructure for a dynamic company such as Ezenet," said David Spence, UUNets Managing Director in Australia.

Features of Neon's Set-top Boxes

Neon Technology's set-top boxes include e-mail that supports voice and picture attachments, and the Internet picture phone that enables real-time voice and video; both connect users worldwide to an on-line community.

The Neon set-top box browser supports HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 3.2 with frames, tables and Java script, the Secure Socket Layer (SSL (Secure Sockets Layer) The leading security protocol on the Internet. Developed by Netscape, SSL is widely used to do two things: to validate the identity of a Web site and to create an encrypted connection for sending credit card and other personal data. ) protocol version 3.0 for secure e-commerce transactions, and RealNetworks' RealAudio 5.0 for streaming audio.

The browser software is fully upgradeable on-line. Neon's set-top boxes are based on Intel's x86 platform standard. In maintaining support for current and evolving standards, Neon Technology ensures that the Internet will always have a home on the television.

About Neon Technology

Founded in 1995, Neon Technology, Inc. is a leading provider of Internet appliances worldwide. Neon's standards-based set-tops include features such as web browsing, e-mail and the industry's first Internet Picture Phone. Neon provides complete communications and entertainment solutions for local and international OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  and partners to enter the burgeoning consumer Internet access market.

Neon also works with content and service providers to give our customers easy access to the best the Internet has to offer. Headquartered in the heart of Silicon Valley, Neon Technology can be reached at 877/SET-TOPS or on the Internet at www.neontech.com.

About Ezenet Limited

Ezenet Limited is soon to be listed on the Australian Stock Exchange Australian Stock Exchange (ASX)

Australia's major securities market, formed when the six state stock exchanges (Adelaide, Brisbane, Hobart, Melbourne, Perth, and Sydney stock exchanges) were merged in 1987.
 (ASX ASX

See: Australian Stock Exchange
). Founded in 1998, it was set up to take a position with the upcoming growth of the convergence of television and the Internet via set-top boxes and has succeeded in developing arrangements with major companies in the supply, content, advertising and marketing areas.

Note to Editor: Neon Technology and the Neon Technology logo are trademarks of Neon Technology, Inc. All other brands or product names are the property of their respective holders.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 9, 1999
Words:635
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