Neocentrix Names UNIPRO Co-Founder Brian Vanden Broucke to Executive Team as Vice President & Chief Operating Officer.Business Editors EXTON, Pa.--(BUSINESS WIRE)--Aug. 14, 2001 Launches EventCentrix Division to Offer Specialized Marketing and Technology Services Neocentrix, a leading provider of "best in class" marketing technology solutions, today announced that Brian Vanden Broucke, the former Co-Founder and President of UNIPRO UNIPRO Unione Nazionale delle Industrie Profumeria Cosmesi Saponi da Toeletta e Affini Productions, Inc., has joined the company as Vice President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . Mr. Vanden Broucke will lead a strategic team and launch a new creative business unit within Neocentrix, entitled eventcentrix, offering "event.marketing" solutions that combine creative marketing services with a suite of dynamic, web-based applications See Web application. . Eventcentrix will collaborate with icentrix, Neocentrix's Web solutions group, to deliver a series of online applications, including registration process automation, lead collection and measurement, marketing team collaboration, interactive event planning Event planning is the process of planning a festival, ceremony, competition, party, or convention. Event planning includes budgeting, establishing date and alternate date (rain date), selecting and reserving the event site, acquiring permits, and coordinating transportation , and creative media archiving. The launch of eventcentrix breaks new ground in the trade show and event planning marketplace. It addresses a void by offering organizations a full-service resource for creative insight, planning, and productions, as well as online project management tools for corporate events, trade shows, and product rollouts. Mr. Vanden Broucke and his team offer customers the benefit of decades of marketing experience and successful events production, with a full complement of integrated technology solutions. Mr. Vanden Broucke himself has spent more than 15 years at the forefront of the event marketing community, and has received numerous industry awards for his video, business theatre, and web-based productions. The Neocentrix management team includes: Chris Gibson Christopher "Gibby" Gibson - A legendary plumber who went to Castle Hall School in Mirfield. He once got all his teeth knocked out by a cricket ball by Ryan Sutcliffe!!! - But the kind dentist put them back in for him... , President; Bruce Vanden Broucke, Vice President of Business Development; and Brandon Greimann, Vice President and Chief Technology Officer. "We are thrilled to join Neocentrix, and have the opportunity to expand our scope creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
Neocentrix will offer creative marketing and production services for trade shows and private corporate events, ranging from concept development and multimedia support to staff training, lead management, and more. The group will also offer a hosted, online workspace for customers to centrally manage and track a range of event materials and logistics via the Internet, including booth properties, video, graphics, travel information, deadlines, and more. "By combining advanced creative services and marketing expertise with a powerful back-end technology platform to drive project and logistics management Logistics Management is that part of Supply Chain Management that plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet , eventcentrix will help organizations significantly reduce the time and costs of coordinating trade show exhibits and events," commented Mr. Gibson. About Neocentrix Located in Exton, PA, Neocentrix is a creative marketing and Web-based application solutions provider. The company's business units, eventcentrix and icentrix, offer end-to-end solutions that drive business-to-business marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . Eventcentrix delivers creative marketing services that build brand awareness and business results. Icentrix designs online applications, which synchronize See synchronization. business marketing workflow and project communications. For more information, contact Neocentrix at 610-458-2050 ext. 328, or visit the Web at http://www.neocentrix.com. |
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