NeoMedia Signs Agreement to Bring qode(R) Direct-to-Mobile Web Technology to China.
FORT MYERS, Fla. & BEIJING -- NeoMedia Technologies, Inc. (OTC BB: NEOM), a leader in market-driven technologies, today announced expansion of its marketing efforts in China through an agreement to provide its flagship direct-to-mobile-web qode[R] technology for a popular social networking Web site with more than 2 million registered users.
NeoMedia said it signed an agreement with Cyber Century (www.cybercentury.com.cn) of City Here, a leading Internet marketing firm, whose client list includes Cisco[R] Systems, Nokia[R], Motorola[R], Intel[R], Hewlett Packard[R], Lucent, and China Mobile, the market leader in mobile services in China. Cyber Century operates www.gbq.cn - for "girl, boy and Q (for question)." GBQ, established in 2000, currently has 2 million registered users, mainly 18 to 35 years of age, and mostly college students.
Industry research provided through Cyber Century shows that the average user page view at GBQ is twice that of other social networking sites in China, and that GBQ has on-line dialogue between 10,000-plus members at any time. GBQ sponsors various off-line activities for members to meet in major cities, such as Beijing and Shanghai.
"The off-line strategy implemented by Cyber Century for GBQ fits very well with qode and its ability to link users by clicking on smart codes with mobile camera phones," said Martin Copus, president of NeoMedia Mobile and COO of the parent U.S.-based company. "With qode, GBQ members will be just a click away from finding out more about how, when and where to meet other GBQers."
NeoMedia's patented qode (www.qode.com) suite of easy-to-use applications includes qode[R]reader, which provides One Click to Content[TM] connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet. qode[R]reader works with camera phones, letting users "click" on two-dimensional "smart codes" to connect directly to targets. GBQ will use qode to connect its members to each other in the real world, using the mobile Internet to provide personal and locational interaction.
NeoMedia, Mr. Copus said, will implement its launch of qode for Cyber Century and GBQ in two stages:
* First offering members a "GBQ smart code" to encourage them to sign up as a "VIP GBQ Code Holder," and
* Then inviting VIP GBQ Code Holders to special free events, offering discounts, etc.
Revenue with Every Click
Mr. Copus said "every click by a VIP GBQ Code Holder will generate revenues," with per-click and monthly plans available to users.
The NeoMedia qode-based VIP GBQ program will be promoted throughout China on the popular "Super Girl" talent search contest, and used to vote for the winner among the 24 finalists, with each assigned a smart code.
Mr. Copus said that NeoMedia is now readying its JAVA-based qode application to run on Chinese handsets. He said GBQ members will be invited on the GBQ Web site to provide their mobile number, mobile manufacturer and model, and will then be sent a link for quick and easy over-the-air (OTA) download of the qode Mobile Software.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.
The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qode[R]reader and qode[R]window, all of which provide One Click to Content[TM] connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet.
NeoMedia companies and offerings include: 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a WE-rselen, Germany-based leading provider of mobile technology and marketing solutions.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
qode is a registered trademark, and qode[R]reader, qode[R]window and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.
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|Date:||Oct 26, 2006|
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