NeoMedia Signs Agreement to Bring qode(R) Direct-to-Mobile Web Technology to China.
New NeoMedia Social Networking See social networking site.
social networking - social network Partner in China Has 2 Million Registered Users
FORT MYERS Fort Myers, city (1990 pop. 45,206), seat of Lee co., SW Fla., on the Caloosahatchee River, near the Gulf of Mexico; founded 1850, inc. 1905. It has a tourist trade and light industry and is a shipping point for citrus fruits, winter vegetables, flowers (especially , Fla. & BEIJING -- NeoMedia Technologies, Inc. (OTC OTC
See over-the-counter market (OTC). BB: NEOM), a leader in market-driven technologies, today announced expansion of its marketing efforts in China through an agreement to provide its flagship direct-to-mobile-web qode[R] technology for a popular social networking Web site See social networking Web sites and social networking site. with more than 2 million registered users.
NeoMedia said it signed an agreement with Cyber Century (www.cybercentury.com.cn) of City Here, a leading Internet marketing See Internet advertising. firm, whose client list includes Cisco[R] Systems, Nokia[R], Motorola[R], Intel[R], Hewlett Packard[R], Lucent, and China Mobile, the market leader in mobile services in China. Cyber Century operates www.gbq.cn - for "girl, boy and Q (for question)." GBQ, established in 2000, currently has 2 million registered users, mainly 18 to 35 years of age, and mostly college students.
Industry research provided through Cyber Century shows that the average user page view at GBQ is twice that of other social networking sites A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. in China, and that GBQ has on-line dialogue between 10,000-plus members at any time. GBQ sponsors various off-line activities for members to meet in major cities, such as Beijing and Shanghai Shanghai (shăng`hī`, shäng`hī`), city (1994 est. pop. 12,980,000), in, but independent of, Jiangsu prov., E China, on the Huangpu (Whangpoo) River where it flows into the Chang (Yangtze) estuary. .
"The off-line strategy implemented by Cyber Century for GBQ fits very well with qode and its ability to link users by clicking on smart codes with mobile camera phones," said Martin Copus, president of NeoMedia Mobile and COO (Cell Of Origin) See mobile positioning. of the parent U.S.-based company. "With qode, GBQ members will be just a click away from finding out more about how, when and where to meet other GBQers."
NeoMedia's patented qode (www.qode.com) suite of easy-to-use applications includes qode[R]reader, which provides One Click to Content[TM] connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. . qode[R]reader works with camera phones, letting users "click" on two-dimensional "smart codes" to connect directly to targets. GBQ will use qode to connect its members to each other in the real world, using the mobile Internet to provide personal and locational interaction.
NeoMedia, Mr. Copus said, will implement its launch of qode for Cyber Century and GBQ in two stages:
* First offering members a "GBQ smart code" to encourage them to sign up as a "VIP GBQ Code Holder," and
* Then inviting VIP GBQ Code Holders to special free events, offering discounts, etc.
Revenue with Every Click
Mr. Copus said "every click by a VIP GBQ Code Holder will generate revenues," with per-click and monthly plans available to users.
The NeoMedia qode-based VIP GBQ program will be promoted throughout China on the popular "Super Girl" talent search contest, and used to vote for the winner among the 24 finalists, with each assigned a smart code.
Mr. Copus said that NeoMedia is now readying its JAVA-based qode application to run on Chinese handsets. He said GBQ members will be invited on the GBQ Web site to provide their mobile number, mobile manufacturer and model, and will then be sent a link for quick and easy over-the-air (OTA (Over The Air) Refers to any wireless system such as AM/FM radio and network television that uses open space as its transmission medium. ) download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. of the qode Mobile Software.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified diversified (di·verˑ·s global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized per·son·al·ize
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.
2. To attribute human or personal qualities to; personify. and profiled dialogue -- anytime and anywhere.
The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qode[R]reader and qode[R]window, all of which provide One Click to Content[TM] connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet.
NeoMedia companies and offerings include: 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a WE-rselen, Germany-based leading provider of mobile technology and marketing solutions.
This press release contains forward-looking statements forward-looking statement
A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
qode is a registered trademark, and qode[R]reader, qode[R]window and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.