Neiman Marcus Sold on Full-Service e-Commerce Site Powered by Informix i.Sell.MENLO PARK Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif.--(BUSINESS WIRE)--Aug. 19, 1999-- Premier Retailer to Revamp Online Presence with Personalized Automated Sales and Service for Complete Store Catalog Informix(R) Corporation (Nasdaq:IFMX IFMX Informix Corporation ), the technology leader in enterprise database-powered solutions, announced that The Neiman Marcus Neiman Marcus U.S. department-store chain. It was founded in Dallas, Texas, in 1907 by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband, A.L. Neiman. Group, the nation's leading specialty retailer for upscale consumers, has selected the Informix i.Sell(TM) e-commerce solution to support the company's second-generation, full-service e-commerce Web site, www.neimanmarcus.com. Neiman Marcus is among Informix's second quarter wins. (Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : See "Informix Announces Key Customer Wins in Second Quarter.") Scheduled to open in the fall, the second generation site marks Neiman Marcus' foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly" raid encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my personalized, Web-based sales for its entire catalog of fashion apparel and distinctive merchandise. Neiman Marcus will run the Informix i.Sell-powered site on an IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) RS/6000 SP See IBM SP. server. "Retail customers expect a unique shopping experience, whether they visit a physical store location or a company's Web site," said Kenneth Leung, global retail marketing manager at Informix. "The performance, stability, and personalization capabilities of the Informix i.Sell platform allow Neiman Marcus to deploy a full-service online sales site so that they can give their customers the convenience of online shopping, while furthering their reputation for stellar personalized service and support." Continued Melanie Robins, i.Sell marketing director at Informix, "Neiman Marcus' cautious, methodical approach to launching a full service site underscores the huge impact e-commerce can have on an established company, which often has more at stake in its online presence. Having Neiman Marcus place its trust and brand name in Informix i.Sell constitutes a ringing endorsement of our e-commerce platform." About Informix i.Sell Informix i.Sell is a fixed-priced e-commerce solution that can dramatically improve the ability of businesses to generate higher revenue from the Web. Informix i.Sell allows companies to get to the Web fast, enhance their customers' online shopping experience, improve customers' loyalty and secure repeat business. Informix i.Sell leverages Informix's world class technology and database expertise to allow for the profiling and delivery of rich content and builds the foundation for true one-to-one marketing. The Informix i.Sell solution is a complete end-to-end e-commerce offering that combines the most powerful database transaction engine, Informix Dynamic Server(TM), with best-of-breed e-commerce application suites, i.Informix enterprise consulting services or certified i.Informix partner services, and global support. About The Neiman Marcus Group The Neiman Marcus Group consists of three operating units: Neiman Marcus Stores, NM Direct and Bergdorf Goodman Bergdorf Goodman is a major, world-renowned luxury goods department store based in Midtown, Manhattan in New York City. It is owned by Neiman Marcus. History Beginnings . Dallas-based Neiman Marcus Stores, one of the world's best-known specialty retailers, operates 31 stores in the U.S. About Informix Informix Corporation, based in Menlo Park, provides innovative database solutions that assist the world's major corporations to attain competitive advantage. Informix is widely recognized as the technology leader for corporate computing environments ranging from small workgroups to very large parallel processing parallel processing, the concurrent or simultaneous execution of two or more parts of a single computer program, at speeds far exceeding those of a conventional computer. applications. Informix's database server, application development tools, superior customer service, and strong partnerships enable the company to be at the forefront of major information technology solution areas including data warehousing See data warehouse. data warehousing - data warehouse , high performance OLTP (OnLine Transaction Processing) See transaction processing and OLCP. OLTP - On-Line Transaction Processing , and Web/e-commerce. For more information, contact the sales office nearest you or visit the Web site at www.informix.com. Note to Editors: The following are trademarks of Informix Corporation or its affiliates, one or more of which may be registered in the U.S. or other jurisdictions: Informix(R), i.Sell(TM), and Informix Dynamic Server(TM). Informix news releases are available at no charge through Business Wire's NewsOnDemand fax service. To immediately receive an index of available releases, call 800/356-0851. |
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