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Need a customer premium? Here's a magazine subscription gift card.


A Premium that can be used with customer loyalty programs is being offered by Merit Magazines, Georgetown, Texas. The gift is a prepaid 12-month magazine subscription gift card. Each issue will be delivered to the recipient's mailbox for a year as a reminder of your bank.

Your customers can select from one of over 40 well known, widely read magazines from a full-color custom-imprinted gift card. Some of the magazine titles include; Better Homes and Garden, Rolling Stone, Reader's Digest, Field & Stream, Parents, and Popular Science. All have a newsstand value of $40 to $100 a year, making a high-perceived gift value at a nominal cost to the bank.

These premiums can also be used as "thank you" gifts, survey rewards or as employee incentives. Merit Magazines is offering a free gift-card sample by telephoning (800) 637-4823.

[ILLUSTRATION OMITTED]

COPYRIGHT 2004 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004 Gale, Cengage Learning. All rights reserved.

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Title Annotation:New Products; Merit Magazines
Comment:Need a customer premium? Here's a magazine subscription gift card.(New Products)(Merit Magazines)
Publication:ABA Bank Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 1, 2004
Words:139
Previous Article:Protect your market share by keeping close to customers.(Direct Mail Essentials)
Next Article:Online magazine can be branded with the bank's logo and colors.(New Products)(Garcia Media)(Bank Client Connect )(Brief Article)
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