NebuAd Announces Series B Funding Totaling Over $30 Million in Investments.Premier Investors Sierra Ventures and Menlo Ventures Fund Innovative Behavioral Targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. Network REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif. -- NebuAd, Inc., provider of the first consumer-centric behavioral targeting network for the online advertising industry, today announced a Series B round of investment bringing the total funding raised by the company to over $30 million. Existing investor Menlo Ventures was joined by Sierra Ventures in NebuAd's Series B round of investment. NebuAd will use the investment to fund the company's acceleration into the $20 billion online advertising market. NebuAd is changing the dynamics of online advertising. The company's unique patent-pending technology and Internet Service Provider Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. (ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. ) partnerships create the first truly consumer-centric behavioral targeting network. NebuAd observes and analyzes web-wide consumer activity to derive a richer set of consumer interests, and matches those interests with the most relevant ads, served at the right time. This innovative approach to behavioral targeting combines comprehensive consumer visibility with micro-targeted ads delivered at the right time in the buying cycle. Dedicated to industry-leading standards in the protection of consumer privacy, NebuAd's network was designed from the ground up to meet industry best-practices regarding consumer information privacy and protection, including consumer notification, and does not collect any personally identifiable information In information security and privacy, personally identifiable information or personally identifying information (PII) is any piece of information which can potentially be used to uniquely identify, contact, or locate a single person. . "NebuAd's unique approach to behavioral targeting delivers a unique combination of scale and relevance, which means more conversions and greater revenue potential," said Tim Guleri, Managing Director at Sierra Ventures. "This model will transform the market - we are very excited about the NebuAd opportunity." "NebuAd is well positioned to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the growth in the online advertising market," said Sonja Hoel Perkins, Managing Director at Menlo Ventures. "They have a strong management team with the right experience, a unique approach to the market, and a highly differentiated product offering - the result will be a revolutionary improvement in behavioral advertising." "We are very pleased to have these two premier investors on board as we continue to build out our network and products," said Robert Dykes, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of NebuAd. "We believe NebuAd will create a greater market opportunity for the entire online advertising ecosystem, including advertisers, publishers and ISPs." About Menlo Ventures Menlo Ventures provides long-term capital and management support to early-stage and emerging-growth companies. We are one of Silicon Valley's oldest venture capital partnerships, and have organized and managed nine venture funds since our inception in 1976. With over $3.9 billion under management, and a team with over one hundred years of collective experience in technology, marketing, sales and general management, we have the resources to support the most ambitious of projects. For more information, please visit www.menloventures.com. About Sierra Ventures Sierra Ventures, founded in 1982, is a privately held venture capital firm focused on investments across all areas of the Information Technology sector from semiconductors to enterprise software. Sierra Ventures has managed nine venture capital partnerships and currently has more than $1.5 billion of capital under management. Some of the firm's investments include 360Commerce (acquired by Oracle), Active Software (acquired by WebMethods), AmeriGroup (AGP (Accelerated Graphics Port) A high-speed 32-bit port from Intel for attaching a display adapter to a PC. It provides a direct connection between the card and memory, and only one AGP slot is on the motherboard. ), Centex (acquired by WorldCom), ConvergeNet (acquired by Dell), FatBrain (acquired by Barnes & Noble), Frontbridge (acquired by Microsoft), Healtheon (merged with WebMD), Interact Commerce (acquired by Sage), Intuit (INTU INTU Intuit, Inc. (stock abbreviation, AMEX) ), Micromuse (acquired by IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) ), OnAssignment (ASGN ASGN Assign ), OnLink (acquired by Siebel), Quinta (acquired by Seagate), StrataCom (acquired by Cisco), Sourcefire (FIRE), Sychip (acquired by Murata Manufacturing) and Teradata (acquired by NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers ). More information is available at http://www.sierraventures.com. About NebuAd, Inc. NebuAd provides the first consumer-centric behavioral targeting network for the online advertising industry. Through its unique technology and Internet Service Provider (ISP) partnerships, NebuAd anonymously observes consumer activity across the Internet and derives a richer set of consumer interests matched to over 1,000 interest categories. With greater consumer visibility and insight, NebuAd delivers highly relevant ads at the right time in the buying cycle. NebuAd's combination of scale and relevance creates a greater market opportunity for the entire ecosystem of advertisers, publishers and ISPs, while ensuring the highest standards in consumer privacy protection. Based in Redwood City, CA, the company is funded by the premier venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] Menlo Ventures and Sierra Ventures. For more information, please visit www.nebuad.com. |
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