NeTpower Aligns with Key Companies to Shape the Future of Digital Video on Windows NT; NeTpower Announces Development Strategy For Digital Media Workstations and Servers.NEW ORLEANS--(BUSINESS WIRE)--Aug. 7, 1996--NeTpower, quickly emerging as the platform-of-choice for digital media content creation, has announced six new strategic relationships aimed at developing new content creation and management products in several key technology areas. NeTpower's new relationships include: The 3DO Company (Redwood City Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.), The Bulldog Group (San Mateo San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.), Informix (Menlo Park Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif.), Microsoft National Broadcast Corp. (MSNBC MSNBC Microsoft/National Broadcasting Company ) (Redmond, Wash.), One Media Way (Cardiff, Calif.) and Softimage (Redmond, Wash.). "NeTpower's open system solution has taken the digital studio by storm as the industry moves away from costly, proprietary architectures. Today's digital artists need an open system with a diverse palette of design tools to allow their creativity to flourish," said Bob Miller, NeTpower chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "These new partnerships demonstrate not only NeTpower's leadership in the content creation and management arena, but also the company's pivotal role in shaping the future of digital media design." STRATEGIC PARTNERSHIPS The 3DO Company NeTpower and The 3DO Company have entered into a strategic relationship to adapt 3DO's MPEG-2 compression technology for the Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. (R) platform. A demonstration of a Windows NT MPEG-2 compression station can be seen in NeTpower's booth at SIGGRAPH (Special Interest Group on Computer Graphics, www.siggraph.org) The arm of the ACM that specializes in computer graphics and interactive techniques. Providing publications, workshops and conferences, it has served technicians and researchers as well as the artist and business community No. 1843. 3DO's solution will run on NeTpower's Pentium Pro-based Calisto(TM) workstation. "This is 3DO's first Windows NT compatible product and we wanted to do it right," said Toby Farrand, senior vice president, engineering, The 3DO Company. "NeTpower was the right partner to work with because their NT experience is impressive and unmatched in the industry. 3DO's MPEG-2 solution, MPEGXpress 2500, which NeTpower is integrating into its Calisto product line, sets a new standard for price, features and performance." The Bulldog Group and Informix The Bulldog Group Inc. has created the first Windows NT-based solution for enterprise-wide media asset management -- the control, management and manipulation of digital media assets, such as video, audio, HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. , text and graphics. Built on the Illustra content management system from Informix Software Inc., The Bulldog Group's software is the first complete system to harness the power and scalability of Informix's Illustra(TM) server, enabling organizations to easily manage complex multimedia projects and integrate their digital assets with workflow and other corporate business processes across the enterprise. "NeTpower's industry-standard architecture is an ideal platform to support the complex cross-media projects and vast amounts of media-rich data managed by the Bulldog Groups' media asset management software," said Ellie Rubin, president of The Bulldog Group. "We look forward to working with NeTpower to bring the most powerful digital media asset management solution to Windows NT-based enterprises." MSNBC MSNBC and NeTpower have announced that MSNBC has purchased NeTpower Calisto design and digital video workstations as the platform of choice for creating high quality graphics and video for the interactive network (see separate announcement). "NeTpower's Calisto family of design workstations were selected for MSNBC because their open system architecture utilizes industry-standard formats and content creation applications that give MSNBC the flexibility needed to get interactive data published quickly and easily," said Rich Lappenbusch, MSNBC's operations manager See datacenter manager. . One Media Way As the developer of the first Windows NT-based automation and control application to remotely manage, sequence, record, and schedule video insertions for on-air play, One Media Way has chosen NeTpower's workstation and server solutions to create turnkey systems with their AUTOCON AUTOCON Autonomous Navigation and Orbit Control product. Also integrated into this system is A.V.NeT, a broadcast quality digital video playback and recording machine. "NeTpower's hardware solutions are the ideal platforms for the AUTOCON and A.V.NeT digital broadcast applications," said Kent Krizik, One Media Way vice president, marketing. "Our strategy is to offer the broadcast industry a flexible and intuitive system Intuitive™ system Cybersurgery A proprietary minimally invasive surgical system which provides 3D visualization and translates the surgeon's hand movements into precise microsurgical movements via 8 mm ports. Cf Cybersurgery. to easily manage and automate digital content for on-air distribution." Softimage NeTpower(TM) has announced the next-generation digital studio environment, based on the Softimage(R) "Digital Studio" software suite. Digital Studio redefines the way digital media is conceptualized, created, produced and disseminated by providing an integrated toolset for completing most digital production projects from start to finish in one seamless application. NeTpower is the exclusive provider of servers (NeTpower's Sparta)(TM) for integration and testing of the new Digital Studio video production environment. NeTpower is the first company to integrate all hardware components necessary to support Digital Studio. "We chose NeTpower's SPARTA as the exclusive server for the Digital Studio beta program based on our relationship with the company in launching Softimage 3D : Softimage|3D was a high-end 3D graphics application developed by Softimage, Co., a subsidiary of Avid Technology, Inc. for Windows NT," said Daniel Langlois Daniel Langlois is the president and founder of the Daniel Langlois Foundation, Ex-Centris, and Media Principia Inc.[1]. Daniel Langlois also founded Softimage Inc., serving as its president and chief technology officer from November 1986 to July 1998. , founder of Softimage and senior director at Microsoft Corp. "Most importantly, NeTpower's server design allows for easy integration of all the components required to run our computer-intensive application." NeTpower Inc. NeTpower Inc., founded in 1993, is the only computer systems company exclusively focused on manufacturing, supporting and optimizing the Microsoft(R) Windows NT environment as a high-performance and cost-effective alternative to UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). . The company's Intel Pentium Pro processor-based workstations and servers -- designed for video, MCAD MCAD Microsoft Certified Application Developer MCAD Mechanical Computer Aided Design MCAD Medium-Chain Acyl-CoA Dehydrogenase (inherited metabolic disease) MCAD Minneapolis College of Art and Design , enterprise, and Internet applications -- offer the power of UNIX machines at a fraction of the price while providing the ease-of-use capabilities of Microsoft Windows NT. NeTpower's management team consists of some of the foremost experts in the systems industry. The company is headquartered in Sunnyvale, Calif., and has offices worldwide. -0- Note to Editors: NeTpower, Calisto and Sparta are trademarks of NeTpower Inc. Pentium is a registered trademark of Intel Corp. Softimage is a registered trademark of Softimage Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Microsoft Corp. Microsoft and Windows NT are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. UNIX is a registered trademark in the United States and other countries, licensed exclusively through X/Open Co. Ltd. All other trademarks mentioned herein are the property of their respective owners. CONTACT: Simon/McGarry Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Sandra McBride, 408/746-0911 smmcbride@aol.com or NeTpower Inc. Patti Kunsman, 408/522-5109 patti_kunsman@netpower.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion