Navigauge Consumer Behavior Index Reveals Radio Listening Habits Surrounding the 2004 Presidential Election; Radio Listenership Increased Dramatically; Talk and News Formats Dominated.

ATLANTA -- Navigauge, a leading media and market intelligence company, today released its monthly Consumer Behavior Index(R) (CBI) results, detailing consumer in-vehicle listening behavior surrounding the 2004 Presidential Election. The Consumer Behavior Index is the media industry's first independent and reliable source of consumer in-vehicle radio listening behavior data and intelligence. This month's data reveals that at the conclusion of a hotly contested presidential election, consumers turned to their in-vehicle radios in greater numbers than usual, as illustrated by the Navigauge research.

November Consumer Behavior Index Highlights Include:

--During the 8 a.m. to 5 p.m. work day, FM radio listening showed a 13 percent increase in minutes tuned (48 minutes vs. 42 minutes).

--AM radio registered a 28 percent increase (48 minutes vs. 38 minutes) for up to the minute election information, results and coverage.

--On Wednesday November 3, tuning to news/talk stations was up 11 percent on a total day basis (6 a.m. to 7 p.m.), compared to the previous four-week average. The number of minutes tuned per person showed a 6 percent increase from 48 to 51 minutes.

--The audience tuned to news/talk stations increased 5 percent during morning drive (6 a.m. to 10 a.m.) as the average minutes tuned to per listener to this category showed a 20 percent increase (24 minutes vs. 20 minutes)

--As people left their offices for lunch or went about their midday (12 p.m. to 5 p.m.) errands, news/talk stations showed additional appeal with the in-vehicle listener. Overall usage of news/talk stations by drivers increased by 30 percent with the average number of minutes remaining flat at 30 minutes.

Note: News/Talk Stations includes WGST 640 AM, WSB 750 AM, WGKA 920 AM, WAFS 1190 AM, WFOM 1230 AM, WALR 1340 AM, WAOK 1380 AM, WSWK 1690 AM, WABE 90.1 FM.

"Radio clearly remains an important form of not only in-vehicle entertainment, but it also serves as an important source and destination for up to the minute news for consumer audiences. Navigauge offers the media industry immediate insight into consumer's listening habits, allowing the industry to make media buying and selling decisions based on real-time, in-depth data and analysis, rather than relying on assumptions based on historical data, " says Ted Hawthorne, senior vice president of research for Navigauge.

About the Consumer Behavior Index

Navigauge collects and aggregates the data for the Index through combining the company's statistically valid Atlanta-based panel with its in-vehicle passive monitoring device that captures in-vehicle listening activity with no distraction to the driver or exhaustive data entry. The Consumer Behavior Index data provides advertisers with information on consumer behavioral patterns that will allow them to make smart, effective radio buys to reach their target audience. In 2005, Navigauge will expand its service, providing real-time data from as many as five of the top ten markets. The Consumer Behavior Index is distributed monthly to industry analysts and trade media. Navigauge customers receive The Index free of charge. To view the full November Consumer Behavior Index, visit www.navigauge.com/ourindex.

About Navigauge Inc.

Navigauge is an Atlanta-based media and market intelligence company that provides the most in-depth understanding of consumers' in-vehicle media consumption, mobility patterns and retailer interaction available today. Its management team brings more than 75 years of successful leadership in the media and research industries. For more information, visit www. navigauge.com.