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Navic Announces Availability of Solutions for Motorola Platform.


Entering Certification Later This Spring

NEEDHAM, Mass. -- Navic Networks' expands the availability of its industry-leading interactive television solutions for the Motorola/TV Guide i-Guide platform with support for addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be  advertising and enhanced television Enhanced Television (ETV) is a collection of specifications developed under the OpenCable project of CableLabs (Cable Television Laboratories, Inc.) that define an ETV Application consisting of resources (files) adhering to the Enhanced TV Binary Interchange Format (EBIF) content  among others. The solutions will enter Acadia certification in late spring of 2007 and once certified have the potential to nearly double Navic's deployment footprint. Navic's interactive television solutions are currently deployed on millions of digital set-top boxes across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and with the addition of Motorola represent an expanded opportunity for advertisers and programmers to deploy interactivity across multiple markets and operators.

"We look forward to deploying products using Navic's interactive television solutions with its measurement and reporting capabilities," said Tom Carson, President, TV Guide Interactive Program Guides. "Providing this technology to the industry is a very important step in our ongoing efforts to understand consumer guidance and advertising usage."

Navic's interactive solutions available on Motorola include:

* Addressable Advertising - providing targeted interactive overlay enhancements for spot advertisements.

* Advertising Destinations - enabling non-linear advertising experiences for self-selected viewers.

* Audience Measurement - providing accurate, real-time measurement of television programming and commercial viewership.

* Diagnostic Data Collection - providing the collection and distribution services that enable MSOs to extend the functionality and revenue generating capabilities inherent in their networks of subscriber services.

* Enhanced TV Enhanced TV (ETV) is one example of interactive TV. It is used in particular in reference to Two-Screen Solutions TV + PC services. Generally users of these ETV services have their TV and computer in the same room, and navigate their web browser to a particular program-specific Web  - providing targeted interactive overlay enhancements for engaging audiences during programming.

* Information Services See Information Systems.  - providing digital cable subscribers with instant access to local and time-sensitive information.

* Interactive Customer Care (ICC ICC

See: International Chamber of Commerce
) - providing digital cable subscribers with the ability to manage their accounts through their settop boxes.

"Adding support for Motorola was the next logical step in furthering the deployment of our interactive solutions," remarked Matt Emans, vice president product management, Navic Networks. "Now with broader support for our applications, operators will have more choices and those with a mixed environment will be able to run applications across their entire deployments."

Using Navic's HyperCast Network, addressable advertising and enhanced TV applications can be deployed seamlessly across systems, regardless of whether the system uses Scientific Atlanta, Pioneer, Pace or Motorola set-top boxes. HyperCast logically connects local, disparate cable systems together and provides a central service platform from which operators define their business rules, and programmers and advertisers manage their interactive content across these cable systems.

In addition to Motorola/TV Guide's i-Guide, Navic's solutions are available on multiple platforms including SA/Pegasus, integrated with SARA Sara or Sarah, in the Bible, wife of Abraham and mother of Isaac. With Rebekah, Rachel, and Leah, she was one of the four Hebrew matriarchs. Her name was originally Sarai [Heb.,=princess]. , Aptiv's Passport, and Time Warner's MDN MDN Mainichi Daily News (newspaper)
MDN Ministère de la Défense Nationale (Canada)
MDN Message Disposition Notification (Cisco & RFC-2298) 
 resident applications, OCAP OCAP Ontario Coalition Against Poverty (Canada)
OCAP Open Cable Application Platform (middleware software specification)
OCAP Out of Control Action Plan
 and the TVWorks OnRamp platform.

About Navic Networks

Navic Networks is the leading interactive television technology and service provider to the cable and direct broadcast satellite television industry. Navic's patented technology powers interactive applications on over 35 million digital set-top boxes in North America. Navic Networks is a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market
close corporation, closed corporation, private corporation
 headquartered in Needham, Mass. For more information, visit http://www.navic.tv/.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 7, 2007
Words:463
Previous Article:Navic's Addressable Advertising Solutions Deployed at Cox Communications in Las Vegas.
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