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Nautilus Introduces Customized Treadmills Giving Consumers the Choice to Design Products to Their Unique Fitness Needs; Build-to-Suit Treadmills to Be Available at North American Specialty Retailers This Fall.


DENVER -- Nautilus nautilus, in zoology
nautilus, cephalopod mollusk belonging to the sole surviving genus (Nautilus) of a subclass that flourished 200 million years ago, known as the nautiloids.
, Inc. (NYSE NYSE

See: New York Stock Exchange
:NLS NLS - Native Language System ), a leading marketer, developer and manufacturer of branded health and fitness products, is introducing a new concept in treadmills that gives consumers the opportunity to design a treadmill that best suits their fitness requirements.

Nautilus(R) Sport Series treadmills will give consumers the ability to choose from among three platforms, three electronic displays and three software packages, resulting in a treadmill specially tailored to their needs. The customized treadmills will be available exclusively at specialty retailers throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  beginning in the fourth quarter of this year.

"Customization is a powerful opportunity because consumers tell us that customization leads to higher levels of motivation in incorporating fitness into their weekly routine," said Tim Hawkins, chief marketing officer for the fitness company. "It also creates greater consumer confidence because consumers can select what they will use for years to come, while components can be updated as family fitness patterns evolve."

Nautilus Sport Series treadmills met with enthusiasm among the more than 300 Nautilus fitness dealers who attended a first-ever kickoff meeting for the upcoming fall and winter fitness season. Some highlights:

--"Customized treadmills give us another platform of innovation and excitement around treadmills that will energize en·er·gize  
v. en·er·gized, en·er·giz·ing, en·er·giz·es

v.tr.
1. To give energy to; activate or invigorate: "His childhood
 the treadmill category and is perfect for specialty retailers," said Katina Geralis of Leisure Fitness, www.leisurefitness.com, with 15 stores in the Mid-Atlantic region.

--"I'm very impressed with the product," said Paul Harwood of Superior Fitness Systems, www.superiorfitness.com, with 12 stores in the Carolinas and Virginia. "Everyone is different and this is the first time in recent memory that a company has taken a customized approach, which is perfect for specialty retailers with limited floor space."

--"It's great to give people a choice to select products to their personalized and individualized in·di·vid·u·al·ize  
tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es
1. To give individuality to.

2. To consider or treat individually; particularize.

3.
 needs. It takes treadmills a step beyond simply offering different models, and provides a lot of educational opportunities through the selection process," said James Newman James Newman is the name of:
  • James H. Newman (1956—), American astronaut
  • James R. Newman (1907–1966), mathematician and mathematical historian
  • James Newman Popular UK Journalist who also runs SkyScraperNews.com
 of fitnessDEPOT, www.fitnessdepot.ca, with four locations in Vancouver, B.C.

Fitness dealers were presented new lines of products, including the customized treadmills and Pearl iZUMi apparel, marketing and promotional information, and details of a new consistent warranty program for all Nautilus retail products. The generous warranty is lifetime on the frame, 10 years on parts and one year for labor.

"I can't think of a more exciting company in the industry today," said Dave Sheriff, of Healthstyles, www.healthstyles.com, which will open its tenth Colorado location this September in downtown Denver. Eighty percent of the new store's fitness equipment will be from Nautilus.

"In our 14 years, we've never seen one company stand so strongly behind their products and promises, and be so open and coachable. It is a direct result of listening to customers and consumers. We believe Nautilus Sport Series treadmills will account for more than half of our treadmill business once the concept is established."

Nautilus expects its fitness equipment sales to approach $700 million this year, with sales through North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 specialty fitness dealers one of its five primary business channels Business channels are TV channels that concentrate on business news. List of channels
  • CNBC (American channel produced by NBC-Universal).
  • Bloomberg Television (American channel produced by Bloomberg LP)
.

About Nautilus, Inc.

Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE:NLS) helps people achieve a fit and healthy lifestyle through proper exercise and nutrition. With a brand portfolio that includes Nautilus(R), Bowflex(R), Schwinn(R)Fitness, StairMaster(R), Trimline(R) and PEARL iZUMi(R), Nautilus manufactures and markets a complete line of innovative health and fitness products through direct, commercial, retail, specialty and international channels. The Company was formed in 1986 and had sales of $524 million in 2004. It has 1,400 employees and operations in Washington, Colorado, Oklahoma, Texas, Illinois, Virginia, Canada, Switzerland, Germany, United Kingdom, Italy, China, and other locations around the world. More information is at www.nautilusinc.com.

This press release includes forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
. Please refer to our reports and filings with the Securities and Exchange Commission, including our most recent annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and quarterly reports on Form 10-Q Form 10-Q

See 10-Q.
, for a further discussion of these risks and uncertainties. We also caution you not to place undue reliance on forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 26, 2005
Words:717
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